How to Build a Blog with Webflow and Memberstack


Add memberships to your Webflow project in minutes.

Try Memberstack

Over 200 free cloneable Webflow components. No sign up needed.

View Library

Add memberships to your React project in minutes.

Try Memberstack
Shuib Abdullah

In this post we'll cover everything from building a blog post, with and without templates as well as tips and strategies to growing and building a successful blog post.


We're going to focus on building a blog in Webflow! Webflow's user-friendly interface caters to beginners and professionals alike, with the freedom to personalize every blog detail. Its ability to create reusable content collections streamlines the design process. Pairing Webflow with Memberstack, a software to add membership and payment functionality, enables you to monetize your blog and manage your users effectively.

Let's now explore how to build your own blog with Webflow and Memberstack, leveraging these features to your advantage.

Before the build

Selecting a blog niche is essential. It focuses your content, targets a specific audience, and strengthens your authority in a particular area. Key blog features, like gated content and a robust content management system (CMS), further enhance your blogging effectiveness.

Memberstack's Gated Content feature allows you to offer exclusive, paid content, effectively generating leads. Users access this content after providing their information, encouraging them to engage more with your blog and becoming valuable leads. Use this free cloneable and tutorial to learn how to gate your full articles using Memberstack.

Webflow's CMS simplifies blogging with its intuitive on-page editing. It's as straightforward as double-clicking and editing text directly on your webpage. Plus, Webflow’s "Collections" feature allows for easy customization of content types, enhancing content organization and presentation.

Tip - Incorporating Memberstack into your blog enables easy authentication via social login. This simplifies login by using existing social media credentials, providing users quick access to your content.

The advantages of social auth are:

  • Convenience: It offers a straightforward login process, encouraging users to engage with your blog.
  • Higher Registrations: Simplified registration can increase user sign-ups.
  • Enhanced User Experience: With fewer login details to remember, users enjoy a seamless experience.

In essence, social login makes blog access easier, potentially boosting engagement and improving the overall user experience.

Different Types of Blog Purposes

A travel blog - where writers share their experiences, tips, and recommendations from their journeys around the world. It often features travel guides, personal anecdotes, and photography that inspire readers to explore new destinations.

An excellent example is Nomadic Matt's blog. His posts provide in-depth travel guides, budget tips, and firsthand experiences that help readers plan their own adventures. A significant feature of such blogs is the visual representation of places through high-quality images and videos.

A food blog - authors share recipes, cooking tips, reviews of eateries, or explore food-related topics. These blogs often combine compelling narratives with appealing visuals to engage readers.

Rassa is a great example, they offer tons of food content and live classes that they later turn into content.

Lifestyle Blog -

A lifestyle blog is a more general platform where bloggers share insights and experiences related to their personal lives, hobbies, or interests. These blogs often cover a wide range of topics, from home decor and fashion to health and wellness.

Product/Service Blog - Content specific to the product or service you provide, you can educate your customers on how to do different things, provide tutorial style blogs and act as a great SEO driver.

Building a Blog with Webflow - Without a Template

Building a blog with a template can significantly simplify and expedite the design process, especially if you’re not a Webflow designer by trade.

To set up a Webflow project for a blog without a template, you need to focus on several key areas:

1. Setting up the CMS: Webflow's CMS is the backbone of your blog. It's where you'll manage and organize all your content. To set it up, go to your dashboard and click on the CMS tab. From there, you can add content fields such as text, images, and videos, which will form the structure of your blog posts.

2. Creating Collections: Collections are types of content in your CMS. They function like categories, helping you group related blog posts together. To create a collection, go to the CMS tab, click on 'Collections', then 'New Collection'. You can then add fields relevant to your blog post, such as 'Title', 'Post Body', 'Author', etc.

3. Designing the Cards: Cards are an effective way to display your blog posts on your website. To create a card, use a 'div block' and customize it to your liking. You can add elements such as images and text and link each card to the corresponding blog post using the 'Get text from' option.

4. Crafting the Individual Blog Template Pages: Every collection in Webflow comes with a Template page. This is where you design the layout of your individual blog posts. The template allows you to create a consistent design for each post, ensuring a seamless reader experience. To access the template page, go to your 'Collections' and click on the collection's name.

Design options, tips for user experience

Designing a blog means balancing aesthetics and functionality. An organized layout with a clear menu and categorized posts eases navigation. Typography matters too—choose fonts that are easy to read and use bold headings for emphasis.

A consistent color scheme enhances visual appeal, and high-quality, relevant images increase engagement. Responsiveness is critical, ensuring a uniform user experience across various screen sizes. Remember, swift loading times are crucial, and a touch of interactivity can make your blog more appealing. Ultimately, your design should cater to your target audience's preferences, creating an inviting space that encourages exploration and interaction.

Features to add in your blog

Incorporating Memberstack features into your blog can greatly enhance your user engagement and monetization capabilities.

Multiple Membership levels - This not only provides an opportunity to boost revenue by creating premium content that users are willing to pay for, but also helps in building trust and loyalty. As users invest in your content, they're more likely to become regular visitors, leading to a loyal reader base. Additionally, the digital nature of a membership site reduces the need for physical products and their associated costs. Here’s an example a free Webflow cloneable you can use, made by Memberstack.

Recurring payments like a subscription model - for paid content is another powerful feature. Setting up Subscriptions from the Memberstack dashboard allows your customers to make recurring payments for your premium content, creating a reliable stream of revenue. This is akin to subscription models used by platforms like Spotify and Headspace. Building a subscriptions feature in Webflow can be done easily using Memberstack’s free subscription site UI Kit. With over 140 components and pages, you can make your subscription site building journey a breeze. This site kit includes everything from blog page templates to a successful payment page. Check it out here.

Lastly, Webflow's CMS - It forms the foundation of your blog, helping you manage and organize your content effectively. Through Webflow's CMS, you can create custom content types, or 'collections', and design consistent layouts for your blog posts, creating a seamless user experience. It's an essential tool for creating and maintaining a successful blog.

Uploading, Editing, and Publishing a Blog with Webflow

Creating and publishing content using Webflow is a straightforward process that combines the power of a content management system (CMS) with intuitive design tools.

1. Creating a new blog post: To create a new blog post, navigate to your Webflow dashboard and click on the 'CMS' tab. Then, select your 'Blog Posts' collection (or however you've named your blog collection). Click on the 'New Blog Post' button to start crafting your content.

2. Uploading content: On the new blog post page, you'll find various fields where you can input your content, such as 'Post Title', 'Post Summary', 'Post Body', and more. These fields correspond with the elements on your blog post layout in the designer. Here, you can write your blog content, upload images, embed videos, and more.

3. Editing content: Any content you input into these fields can be edited directly from this page. Simply click into the field you want to edit and make your changes. Also, the 'Post Body' field uses the rich text editor, which allows for formatting options such as headings, bold text, italics, links, and more.

4. Publishing a blog post: Once you're happy with your post, you can publish it right away or schedule it for a later date. To publish immediately, click on the 'Stage for Publish' button and then hit 'Publish' in your project settings. If you want to schedule the post, click on the calendar icon in the 'Publish On' field to select your desired date and time.

Remember, Webflow also offers on-page editing through its Editor. This allows you and your team to make edits and updates directly on the live website. It's an intuitive way to manage and update your blog content, especially for minor tweaks and updates and for team members who aren't as familiar with the Webflow designer.

Collaborating on Blogs with Teammates

If your site uses Webflow's CMS, Business, or Ecommerce plan, you can invite collaborators to jointly manage your blog. Invited content editors can access and edit content, stage changes, add CMS content, and adjust page settings.

This shared access promotes efficient teamwork, streamlining blog management for teams or larger projects, and ensuring content remains fresh and accurate.

Integrating Payments with Memberstack

When setting up a paid blog, integrating payments is a crucial step. Thankfully, Memberstack simplifies this process!

Here's how it works:

1. Setting Up Payment Plans: In the Memberstack dashboard, you can easily set up various payment plans that align with your membership levels. This could be a one-time payment for an e-book or a recurring subscription for access to premium content. You can also offer free trials or discounts to attract and retain members.

2. Payment Gateways: Memberstack integrates with Stripe, a secure and popular payment gateway. This allows you to accept payments from members all around the world, directly on your blog. The setup process is straightforward — once your Stripe account is connected with Memberstack, you're ready to start accepting payments.

3. Securing Content: Memberstack enables you to restrict access to your premium content. With their 'Gated Content' feature, only members with the right permissions can access specific content. This ties in directly with your payment plans, ensuring only paying members can view your premium content.

4. Managing Memberships: With Memberstack, you have a comprehensive dashboard to manage your members and their subscriptions. You can track new sign-ups, cancellations, and revenue, helping you make informed decisions about your blog.

By integrating payments with Memberstack, you can convert your passion for blogging into a sustainable income stream. And all this, without compromising on your blog's user experience or your own creative process.

Building a blog site with Webflow - starting with a template

Beginning your blog creation process with a Webflow template can be a significant advantage, particularly if you're aiming for a quick launch or if you're still exploring your design skills. These templates provide a solid layout that's already well-structured, visually appealing, and responsive across multiple devices.

Setting up a Webflow Blog Using a Template

Setting up your blog using a Webflow template can be an efficient way to get started. These templates come with well-structured designs that you can easily customize according to your needs. Here's a simple guide:

1. Choose a Template: Webflow offers an array of templates, including specific ones for blogging. Choose a design that aligns with your blog's style and purpose. Here are a couple of examples to consider:

  • Paid Blog/Newsletter Template: Ideal for a blog with premium content and newsletter functionality.
  • Gate Full Articles: Perfect for creating a blog with gated content, where users need to provide information or make a payment to access certain articles.

2. Clone: After selecting your template, clone it into your Webflow account. This will create a copy of the template project in your dashboard.

3. Customize the Template: Navigate to the 'Designer' tool in your dashboard to modify the template's design elements to match your branding.

4. Set Up Your CMS: Your template comes with pre-designed collections like 'Blog Posts'. Edit these collections or create new ones to suit your content needs.

5. Add Content: Add your blog content to the appropriate CMS collections. Each blog post will be a new item within your 'Blog Posts' collection.

Customizing the design

Using a Webflow template as a starting point for your blog doesn't limit your design flexibility. Here's a condensed guide to customizing your design:

  • Global Styles: Establish your brand's visual identity by adjusting global styles, including fonts and colors, in the 'Style Manager'.
  • Layout and Elements: Modify existing elements in the layout to suit your needs. Change size, position, typography, or color; or add and remove elements as you see fit.
  • Interactions: Create engaging user experiences by adding interactions like hover effects or scrolling animations.
  • CMS Collection Layouts: Tailor your CMS Collection pages, such as individual blog posts, for a consistent and distinctive design across your site.

Integrating Webflow and Memberstack for Enhanced Features

The integration of Webflow and Memberstack provides a plethora of advanced features for your blog. From trials and analytics to membership levels, you can leverage these tools to build a sophisticated and engaging blogging platform.

Trials: Offering trials can be a great way to attract new users to your premium content. With Memberstack, you can easily set up a trial period for your subscription plans. This allows prospective members to explore your premium content before committing to a paid plan.

Analytics: Memberstack also provides robust analytics tools, helping you gain insights into your audience. Track metrics like total members, new sign-ups, active members, and revenue. These insights can help guide your content strategy and identify areas for growth.

Membership Levels: Perhaps the most powerful feature offered by the Webflow-Memberstack integration is the ability to create different membership levels. For instance, in a travel blog, you could have a 'Basic' level, which is free and offers general travel tips and guides. A 'Premium' level could offer in-depth travel itineraries and hidden travel gems for a subscription fee. Finally, a 'VIP' level could include personalized travel planning services. This structure allows you to cater to a wider audience and offers opportunities for monetization.

In sum, by integrating Webflow and Memberstack, you're not just building a blog, but a dynamic platform that can grow and evolve with your audience's needs and your business goals.

Optimizing blog; tips and ideas for optimizing for search engines and traffic

Write about how to optimize your blog by using SEO techniques and getting backlinks from similar niche, high traffic blogs

Optimizing your blog is crucial for enhancing visibility, driving traffic, and improving user engagement. Here's a brief guide on how to do that:

SEO Techniques: Webflow has robust SEO tools built right into the platform, which can greatly aid in optimizing your blog. Remember to use relevant keywords in your blog title, URL, and throughout your content. Use header tags (H1, H2, etc.) appropriately for content hierarchy. Also, don't forget to fill in the meta description with a succinct summary of your blog post that includes your target keywords.

Internal and External Linking: Linking is a powerful SEO strategy. Internally, make sure to link to your other blog posts or pages where relevant. Externally, strive to get backlinks from other high-traffic blogs in your niche. You can do this by guest blogging, collaborations, or by creating high-quality, shareable content.

Site Performance: Site performance is a key SEO factor. Ensure your site loads fast by optimizing images, using Webflow's site performance tools, and keeping your site design clean and efficient.

Regularly Update Content: Updating your blog regularly with fresh, relevant content is not just beneficial for your audience but also for SEO. Search engines favor sites that are regularly updated.

Mobile Optimization: Finally, with the majority of internet traffic coming from mobile devices, ensure your blog is mobile-optimized. Webflow’s design platform allows you to easily check and optimize your design for all screen sizes.


Building a blog can be a rewarding journey, both creatively and professionally. With the right tools like Webflow and Memberstack, this process becomes less daunting and more exciting.

These platforms empower you to focus on your content and audience while they handle the technicalities - be it design, content management, membership levels, or payment integration. And with possibilities of different blog types like travel, food, or lifestyle, you can cater to a wide variety of niches. A successful blog is not just about beautiful design or compelling content. It's about offering a seamless, value-packed experience to your readers. So, keep experimenting, optimizing, and learning along the way.

Whether you are starting from scratch or using a template, whether you're going solo or with a team, the combination of Webflow and Memberstack offers a flexible and scalable solution for your blogging venture.