How to Build a Fitness Site with Webflow and Memberstack


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Shuib Abdullah

In this post we'll cover everything from building a fitness site, with and without templates as well as tips and strategies to growing and building a successful fitness site!

How to Build a Fitness Website With Webflow and Memberstack

The fitness industry has witnessed a digital revolution, with fitness platforms becoming increasingly popular among fitness enthusiasts worldwide. As the fitness industry continues to grow, learning how to build a functioning fitness website as a webdeveloper puts you in a perfect position to tap into a growing market with high demand for digital fitness solutions.

However, the fitness industry is unique, and as a web developer, building a seamless and optimized fitness website can be frustrating and complex.

In this guide, we'll explore the exciting world of fitness platforms and show you a step-by-step process of building a fitness website using the powerful combination of Webflow and Memberstack.

Why Should You Use Webflow and Memberstack?

Memberstack when integrated with Webflow, simplifies user account management, subscriptions, and access control, allowing you to focus on delivering a top-notch fitness experience. The Webflow and Memberstack combination also offers  robust scalability, ensuring that the fitness platform can grow alongside an expanding user base, without compromising on performance. But perhaps one of the best reasons to use Memeberstack in your Webflow builds, is the ease of integration. Using the memberstack interface, you can easily integrate community, developer, communication and productivity tools into the webflow fitness website.

Before diving into the actual building process, let's take a step back and consider some essential things you need to consider to make the whole process straightforward.

Before the Build

As we said earlier, the fitness industry is wide and rapidly growing. Therefore, before you start developing the website, it's crucial to correctly identify the niche the website will serve, and the core features you'll need to provide a seamless fitness experience for users.

Here are some points to consider:

  • Picking Your Niche: Choose a specific fitness niche that resonates with your passion and expertise. Whether it's yoga, pilates, personal training, boxing classes, or general fitness at home, selecting a well-defined niche allows you to target a dedicated audience.
  • Core Features of Your Fitness Platform: Consider the essential features your fitness platform should have to cater to your audience's needs effectively. Some key features to consider include:
  • User Registration and Membership Levels: Enable users to create accounts and access personalized profiles. You should also consider multiple membership tiers with varying levels of access to content and features.

Memberstack already provides numerous signup models to make the process easy.

  • Workout Library and Gallery: Offer diverse workouts and training routines. You can also share photos showing products, success stories, and workout poses for other users.
  • Payment Integration: Seamless integration with payment gateways for handling subscriptions and purchases. Currently, memberstack allows you to integrate Stripe with your fitness application and directly receive payments from your customers.
  • Analytics and Reporting: Track user engagement and analyze platform performance to make informed decisions.

Next, let's explore three popular types of fitness platforms, along with real-world examples to draw inspiration from:

Yoga: Yoga is a serene and holistic form of exercise that focuses on physical, mental, and spiritual well-being. Yoga is intended to create mental clarity, improve calmness and sharpen concentration.

Building a yoga platform with webflow and memberstack is easy; however, before you start, you should study real-life platforms that will help your development process.

YogaInternational and EkhartYoga are examples of yoga platforms you should study before you start building a yoga fitness website. These online platforms have a lot of features that make them user-friendly. Some of these features include online training courses, Online Yoga classes, and a free trial membership period.

Pilates: A low-impact fitness method that emphasizes core strength, flexibility, and overall body alignment. Pilates activities focus on precise moves and specific breathing techniques; it is suitable for people of all ages and often improves the body's stability and endurance.

Pilate online platforms are quite similar to yoga platforms. Although there might be a few changes in the content on each website, the design is generally the same.

PilatesAnytime is a real-life example of a Pilate platform you can study if you are looking to build a Pilate online platform.

Personal Training: Tailored fitness programs designed to meet individual goals and preferences. Personal training offers a much more personalized experience than Pilate and yoga, and the development of this type of fitness website can be slightly different.

Some Unique features you should consider adding to a personal training platform include Meal Plans, Before and After, and a Find a Trainer section. This online personal training platform should still have all the other features that you will normally find on a fitness website, such as membership, login, and free trial.

An example of online personal is fitbyCraig

Keeps in mind that your fitness platform's success lies in how well it caters to the unique needs of your chosen niche and audience.

General fitness at home classes

Fitness at home classes offer a flexible and convenient way for individuals to engage in regular physical activity, regardless of their location or access to gym facilities. These classes can be an excellent solution for maintaining a healthy lifestyle, achieving fitness goals, and promoting overall well-being from the comfort of home.

Examples of online fitness at home classes include ClassPass, Strava,  and Grndhouse. You can study each of these online platforms to get an idea of how the website you are building should look like.

Fitness Platform Templates

Before we dive into the nitty-gritty of building a fitness platform, you might find it helpful to explore some fitness platform templates for inspiration.

Choosing a Platform

Now that you have a clear vision of your fitness platform's niche and core features let's move on to selecting the platform to build your project with. While numerous options exist, we're big fans of Webflow due to its exceptional capabilities and seamless integration with Memberstack.

Also, as we said earlier, Webflow also has a lot of fitness templates that you can easily customize to fit your unique needs.

Before you begin building your fitness platform, you have two options: starting without a template or starting from a pre-designed template. Let's explore each option to help you decide which path to take:

If You're Starting Without a Template

Starting from scratch allows for ultimate customization and flexibility. You have complete control over every aspect of your fitness platform, enabling you to create a truly unique and personalized experience for your users.

However, keep in mind that building without a template might require more time and effort.

If You're Starting From a Template

Using a pre-designed template can significantly expedite the development process. Templates provide a ready-made structure and design that you can customize to suit your fitness platform's needs. This approach can save time and effort while still allowing room for personalization that will make your project unique.

Building a Fitness Platform with Webflow - Without a Template

Setting up Webflow without a Template

Starting your fitness platform from scratch requires a few essential steps:

Create a New Project: Log in to your Webflow account and create a new project specifically for your fitness platform.

Define Structure: Plan and organize the website's structure, including the main pages, sections, and navigation. Since you are not using a template, this step might be a little tricky; you can check out the real-life examples we previously shared for inspiration.

Note: Your web structure should be simple and straightforward to allow for easy navigation.

Design Your Homepage: Design an engaging and visually appealing homepage that reflects your fitness platform's identity and offerings. The home should feature concise and engaging content to capture visitors' attention quickly. It may convey key messages through compelling visuals, animations, or videos.

Page Design and Layouts: Create layouts for other key pages, such as workout libraries, user profiles, and membership pages.

Design Options, Tips for User Experience, etc.

When designing your fitness platform, prioritize user experience and aesthetics:

Responsive Design: Ensure your platform is optimized for various devices, including desktops, tablets, and mobile phones.

Clear Navigation: Create a user-friendly navigation system to help users find content easily.

Visual Appeal: Use high-quality images and graphics that resonate with your fitness niche.

Call-to-Action (CTA): Implement clear and compelling CTAs to prompt users to sign up, subscribe, or explore content.

Branding Consistency: Maintain consistent branding elements throughout your platform to strengthen your brand identity.

Minimalistic Design: Embrace a clean and minimalistic design approach to avoid clutter and distractions, allowing users to focus on essential content and actions.

Readable Typography: Use legible fonts and font sizes to enhance readability, especially for longer paragraphs and content.


Now, let's explore the essential features to include in your fitness platform:

Checkout and Invoicing: Enable smooth and secure payment processing for subscription plans and purchases.

Billing and Coupons: Offer flexible billing options and coupon codes to attract and retain customers.

Free Trials: Provide free trial periods to encourage potential users to experience your platform's offerings.

Analytics: Integrate analytics tools to track user engagement, traffic, and platform performance.

Multiple Membership Levels: Offer various membership tiers with different access levels to cater to different user needs.

Login and Welcome: Implement a user login system and welcome messages to personalize the user experience. Memberstack already provides various login models you can integrate with your website, look through each of these models and select the one that best serves your purpose.

Content Access Control: Restrict content access based on membership tiers, ensuring value for subscribers. You can also integrate this feature into your web application using Memberstack.

Content Management System (CMS): Utilize Webflow's CMS to seamlessly manage and update workout libraries and other content.

Like, Favorite, Share Workouts

Boost user engagement and community interactions with social features on your fitness platform:

Like: This feature enables users to show appreciation for their favourite workouts by adding a "Like" button to each workout page.

Favourite: Allow users to save their preferred workouts to a personalized "Favorites" section for easy access.

Share: Implement social media sharing options to allow users to share their workout achievements and progress with friends and followers.

These features not only foster a sense of community but also encourage users to stay committed to their fitness goals.

Library of Workouts with New Additions

Keep your fitness platform fresh and exciting by regularly updating the workout library:

Daily/Weekly/Monthly Additions: Introduce new workouts on a regular schedule to keep users engaged and motivated to return for fresh content.

By offering a constantly expanding library of workouts, you create an ever-evolving platform that caters to users' changing fitness needs.

Integrating Payments; Memberstack Section

Memberstack seamlessly integrates with Webflow to handle various aspects of payments and user management:

Subscription Management: Memberstack takes care of handling user subscriptions and billing, allowing you to focus on delivering valuable fitness content.

Member Profiles: Users can manage their profiles, update payment details, and access different tiers of content based on their membership level.

Membership Access Control: Memberstack ensures that only subscribed users can access premium content and features on your fitness platform.

By integrating Memberstack, you can efficiently manage user subscriptions and provide a seamless fitness experience for your members.

Optimizing your Fitness Platform

To maximize the success of your fitness platform, consider these tips for optimizing for search engines and attracting traffic:

Keyword Research: Identify relevant keywords and phrases related to your fitness niche, and strategically incorporate them into your website content to improve search engine rankings.

Quality Content: Create valuable, informative, and engaging content that resonates with your target audience, encouraging them to stay and explore your platform.

Mobile Optimization: Ensure your fitness platform is mobile-friendly to cater to users who access your site from their smartphones and tablets.

Page Speed: Optimize your platform's loading speed to enhance user experience and reduce bounce rates.

Backlink Building: Reach out to fitness influencers, blogs, and websites to establish backlinks that can drive organic traffic to your platform.

Social Media Promotion: Leverage social media platforms to reach a wider audience, share fitness tips, and promote new workouts.

By implementing these optimization strategies, your fitness platform will gain better visibility and attract a growing user base.


In summary, building a fitness platform with Webflow and Memberstack offers several advantages, including a user-friendly interface, customization capabilities, seamless member management, and scalability.

Before starting the development process, carefully pick your fitness niche and determine the core features your platform needs. Consider starting with a template to expedite the process while still allowing customization options.

Ensure your fitness platform incorporates essential features like checkout, invoicing, billing, coupons, trials, analytics, multiple membership levels, and content access control. Facilitate user engagement by implementing "Like," "Favorite," and "Share" features and providing a diverse library of workouts with regular additions.

Integrate Memberstack to manage payments, subscriptions, and user profiles efficiently. Finally, optimize your fitness platform for search engines and traffic to attract more users and establish a successful online presence.

For further guidance and helpful resources, check out the following:

Webflow University

Memberstack Documentation

How to Grow Your Fitness Blog

Top Fitness Platform Examples

Armed with this comprehensive guide, you're ready to create an exceptional fitness platform that empowers users on their fitness journey.

Building your fitness platform with Webflow allows you to leverage these features effectively to create a seamless fitness experience for your users. In the next section, we'll explore building a fitness platform, starting with a template.

Building a Fitness Platform with Webflow - Starting with a Template

Starting your fitness platform with a pre-designed template offers numerous advantages and is recommended for a faster and more efficient development process. Let's explore how setting up Webflow with a template can significantly benefit your fitness platform:

Setting up Webflow with a Template

Ease of Use: Webflow's templates are carefully crafted with user experience in mind. You'll find templates that are visually appealing, responsive, and ready to be customized to fit your fitness brand seamlessly.

Time and Cost-Efficiency: Using a template saves you time and money, as the initial groundwork is already done for you. You can focus on customizing the design, adding content, and fine-tuning the features to align perfectly with your fitness niche.

Consistency and Coherence: Webflow templates ensure a consistent design and layout across your entire fitness platform. This cohesiveness enhances the user experience and gives your platform a professional look.

Customization Flexibility: Despite starting with a template, you have full creative control. Customize the colors, fonts, images, and layout to create a unique fitness platform that represents your brand vision.

Responsive Design: Webflow's templates are designed to be fully responsive, ensuring that your fitness platform looks great on all devices, from desktops to mobile phones.

Comprehensive Components: Webflow templates often include pre-built components and sections, such as navigations, call-to-action buttons, and testimonials. These components save time during development and maintain consistency throughout your platform.

By starting with a Webflow template, you can leverage the benefits of a pre-designed foundation while still achieving a highly personalized and professional fitness platform.

Embrace the ease and efficiency of Webflow templates to jumpstart your fitness platform and bring your vision to life with speed and confidence. Begin with a template that suits your fitness niche, and embark on a rewarding journey to create an exceptional fitness experience for your users.

Customizing Design

Customizing the design of your fitness platform is a critical step in creating a unique and visually appealing user experience:

Branding: Although webflow templates often come with their own brand colours, you can change these colours to suit your brand. Incorporate your brand colors, logo, and typography to establish a cohesive brand identity across your fitness platform.

Visual Elements: Use high-quality images and videos that resonate with your fitness niche and evoke positive emotions in users.

Layout and Navigation: For most webflow templates, the navigation and layout are already taken care of. However you can still adjust the layout and features according to your needs.

Typography: Choose fonts that are easy to read and complement the overall design theme.

Responsive Design: Ensure that your fitness platform is fully responsive and looks great on various devices, including desktops, tablets, and mobile phones.

Whitespace and Clutter: Use whitespace effectively to create a clean, uncluttered design, enhancing user focus on essential elements.

Remember that the design should align with your chosen fitness niche and create a positive and motivating environment for users to achieve their fitness goals.

Features for your fitness platform

To provide an exceptional fitness experience, consider incorporating the following features into your platform. All of these features are provided by memberstack, so you can easily integrate them into your website without writing any code.

Memberstack is already integrated with webflow, so you can add the features to your webflow website from your memberstack dashboard.

Checkout and Invoicing: Implement a secure and user-friendly checkout process for membership subscriptions and purchases.

Billing and Coupons: Offer flexible billing options, such as monthly or yearly subscriptions, and allow users to apply coupon codes for discounts.

Free Trials: Provide free trial periods to entice potential members and allow them to experience your platform before committing.

Analytics: Integrate analytics tools to track user behaviour, measure engagement, and gain valuable insights into your platform's performance.

Multiple Membership Levels: Offer different membership tiers with exclusive content, personalized training plans, or access to advanced features.

Login and Welcome: Allow users to create accounts, log in, and receive personalized welcome messages to enhance user engagement.

Content Access Control: Implement access restrictions based on membership levels to ensure that premium content is exclusive to subscribed users.

These features will empower you to create a comprehensive and user-centric fitness platform that caters to the needs of your audience.

Like, Favorite, Share Workouts

Foster a sense of community and interaction by incorporating social features for workouts:

Like: Enable users to show appreciation for their favourite workouts with a "Like" button, encouraging positive feedback and engagement.

Favorite: Allow users to save workouts to their personalized "Favorites" section for quick access and motivation.

Share: Integrate social media sharing options to allow users to share their achievements and workouts with their networks, driving organic growth and exposure.

You'll build a vibrant fitness community on your platform by encouraging users to engage and interact with workouts.

Library of Workouts with Regular Additions

A constantly evolving library of workouts keeps users engaged and coming back for more:

Diverse Content: Offer a wide variety of workouts catering to different fitness levels and preferences.

Scheduled Additions: Regularly update the workout library with new exercises, routines, and training plans to keep the content fresh and exciting.

User-Generated Content: Consider allowing users to submit their workout routines, fostering a sense of ownership and community involvement.

By curating a dynamic and comprehensive workout library, you'll create a compelling reason for users to stay connected with your fitness platform.

With these features, you're well on your way to creating an immersive and engaging fitness platform that empowers users to achieve their fitness goals. Continue with the next sections to explore payment integration, optimization strategies, and a summary of key points and resources.

Integrating Payments using Memberstack

Integrating payments and managing user subscriptions can be seamless with Memberstack's powerful capabilities:

Payment Gateways: Memberstack supports various payment gateways, allowing you to securely process payments for subscription plans and one-time purchases.

Subscription Management: Users can easily manage their subscriptions, view billing details, and update payment information directly through their Memberstack profiles.

Membership Levels: Memberstack enables you to set up multiple membership tiers with distinct access levels, granting different content and features to each tier.

Content Access Control: By integrating Memberstack, you can control user access to premium content based on their membership status, offering an exclusive experience to subscribed members.

Analytics and Reporting: Memberstack provides valuable insights into user behaviour and subscription metrics, helping you make data-driven decisions to enhance your fitness platform.

With Memberstack, you can streamline payment processes, handle user subscriptions, and offer personalized experiences for your fitness platform users.


Building a fitness platform with Webflow and Memberstack offers several advantages, including user-friendly customization, seamless payment integration, and robust content management. Start by picking your fitness niche and identifying the core features your platform needs. Consider using a template to expedite the development process without compromising on personalization.

Incorporate essential features like checkout, invoicing, billing, coupons, trials, analytics, multiple membership levels, and content access control to provide a comprehensive fitness experience. Foster community engagement through "Like," "Favorite," and "Share" features and maintain a dynamic workout library to keep users motivated.

This comprehensive guide gives you the tools and knowledge to create a remarkable fitness platform that empowers users on their fitness journey.

2 Best Fitness Platform Examples

As we conclude, let's take a look at two exceptional fitness platforms built with Webflow and Memberstack:


Explore the captivating design and interactive features of Grndhouse, a fitness platform that leverages the power of Webflow and Memberstack to deliver a personalized fitness experience.


Discover another inspiring fitness platform that showcases the potential of Webflow and Memberstack in the fitness industry.

With your passion for fitness and the capabilities of Webflow and Memberstack, your fitness platform is set to positively impact the lives of fitness enthusiasts worldwide. Best of luck on your journey!