How to Build a Workout Programme with Webflow


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Kevin Richer

This post will cover everything from building a Workout Programme with a template as well as tips and strategies to optimizing your Workout Programme with Webflow and Memberstack.

How to Build a Workout Programme with Webflow

Creating a workout programme can be a game-changer for fitness enthusiasts and professionals. Whether you're a personal trainer, a fitness influencer, or a gym owner, offering an organized and comprehensive workout programme can enhance your clients' experience, drive engagement, and earn you additional revenue. 

In this article, we’ll walk you through simple steps to build a workout programme using Webflow, highlight different types and use cases, and share tips to optimize your workout programme for success. Plus, we'll introduce you to our premium workout programme template designed to streamline the process.

TL;DR: Four Reasons to Build a Workout Programme with Webflow

  1. Customizable Design: Tailor the look and feel to match your brand.
  2. User-Friendly Interface: Intuitive and easy to navigate for both you and your users.
  3. Seamless Integrations: Combine with tools like Memberstack for enhanced functionality.
  4. SEO-Friendly: Optimize your programme for better search engine visibility.

Before the Build

Careful planning increases your odds of success with your workout programme. Key considerations include defining your niche, the type of workout programme, and its essential features.

Picking Your Niche

Choosing the right niche is crucial. It helps in targeting a specific audience and creating content that resonates with them. Consider who you want to offer your workout programme to – is it for beginners or advanced athletes? Are you targeting people looking for general fitness improvement or a specific fitness discipline like yoga?

Defining Your Programme’s Purpose

Your programme’s purpose is closely related to the value proposition you make to potential customers. The results you promise will flow directly out of the type of programme you’re offering. For example, it’s unlikely that a cardio-based programme will result in major gains in strength.

When deciding on your programme’s purpose, consider interviewing people who are interested in your niche. They will provide valuable insights into the interests and goals of your target market.

The following table lays out examples of different programme types:

Programme Type Purpose(s) Example
Cardio Improve cardiovascular health Running, Biking, Rowing
Strength Lift heavier, improve central nervous system function, improve bone density 5x5, Wendler 5/3/1, Starting Strength
Conditioning Improve muscular endurance Crossfit, F45, P90X

Core Features for Your Workout Programme

Your programme’s core features will allow you to deliver it to customers in a way that gets them the results you promised. Some features are related to your clients’ experience, while others make it possible for you to run the programme. There are also features that help both you and your clients, such as self-serve account management, which saves everyone time. Here are some essential features to consider:

  • Workout Programme Dashboard: A central hub where users can access all their workouts and progress.
  • CMS Management: Easily update and manage your workout content.
  • Payment Integration: Secure and convenient payment options for users.
  • Video Hosting: High-quality video content for workout demonstrations.
  • Account Management: Self-serve signups and profile management.
  • GDPR-Compliant Cookies: Protect user data privacy and compliance with regulations.

Choosing a Platform

There are many platforms available for building your workout program, each with its own set of pros and cons. Some require more work to set up than others. We prefer Webflow because it offers a high degree of customization, user-friendly design, and powerful integrations. For this guide, we will focus on using Webflow to build your workout program.

Building a Workout Programme with Webflow - Starting with a Template

Webflow is an amazing platform on its own. Its flexibility and rich third-party integration ecosystem still leave a lot of choices to be made, though. Templates are an excellent option for those who want to skip to the good part and start building. Templates can give you a great starting point with the best practices in web design, a structured CMS, and defaults for third-party integrations. We like templates so much that we decided to create our own Workout Programme template, which we’ll use as an example in the remainder of this article.

Setting Up Webflow with a Template

To set up a Webflow template, you’ll either need to import it directly from the Webflow template marketplace or have the template vendor transfer it to your Webflow workspace. Memberstack transfers your template to your Webflow workspace within a day of purchasing.

Once you have the template in your workspace, you can start customizing it to suit your workout programme.

Customizing the Design

Webflow’s click-and-drag designer is intuitive and allows for quick customization of your template. Customize the design to match your brand’s identity. Use Webflow's design tools to adjust colors, fonts, and layout. Ensure the user interface is intuitive and engaging. You can find support while customizing your template either directly from Memberstack with the purchase of any template or in the courses offered through Webflow University.


We touched on some of the core features you’ll likely want your workout programme to have earlier in this article. You should expect that your template provides at least these features or at least a streamlined path to set them up (with instructions provided). Our template provides all of the recommended core features and a full video course to walk you through getting them set up. Let’s briefly go through some of the features our template offers.

Marketing Site

The template’s marketing site is much more than just a landing page. It will allow you to collect emails for a newsletter, communicate the value of your workout programme, inform users about pricing, and provide social proof by showcasing genuine reviews.

Account Management

Once your marketing site has impressed your potential customers, they’ll have the opportunity to sign up using Memberstack's functionality. Memberstack’s sign-in features include everything from email/ password to magic links to social auth. 

Social auth is great because it removes the need for your customers to remember another username and password. They can then log in using details from their preferred social media account. We support all mainstream social media accounts, such as Google, Facebook, and LinkedIn. For a complete list of supported social platforms, check out the Authentication section of Memberstack’s feature list.

After signing up, they can manage their own account and profile details through your site.

Payment Integration

Memberstack integrates directly with Stripe, so you only need to connect your account and watch the money come in. The payment integration works with both one-time and recurring payments. The template site also allows your customers to manage their own billing and subscription details, saving you time and allowing you to focus on building a great product.

Workout Programme Dashboard

Your customers will be able to access your exclusive workout programme content on their dashboard. This content is protected behind a sign-in to ensure that only paying customers can access it.

Content Management

Webflow’s CMS allows easy management and updating of workout content. The template provides a basic lesson structure stored in the CMS with video content, instructions, and tips.

Third-party Integration Defaults

Nearly every website relies on third parties to fulfill its newsletter and video hosting needs. The template site is no different; it has default integrations with MailChimp for email and Vidzflow for video hosting.

GDPR Compliant Cookies

Different countries have their own data privacy regulations. To sell in Europe, you must be GDPR compliant. This compliance creates extra work for sites that also want to collect analytics. Most website owners want to collect analytics so they can make data-driven decisions. We didn’t want to limit potential data-driven customers to selling in North America, so we included GDPR-compliant cookies by default in the template.

Optimizing Your Workout Programme Template

To optimize your workout programme for search engines and drive traffic, consider the following tips:

  • Keyword Research: Identify and incorporate relevant keywords into your content.
  • On-Page SEO: Optimize titles, meta descriptions, and headers.
  • High-Quality Content: Provide valuable and engaging content for your users.
  • Mobile Optimization: Ensure your site is as user-friendly on mobile as on desktop.
  • Internal Linking: Create a logical link structure to enhance user navigation and SEO.

What’s Next

Building a workout programme with Webflow is a streamlined and efficient process, especially when using a premium template. Focus on choosing the right niche, integrating essential features, and optimizing your content for SEO. With the right approach, your workout programme can become a valuable resource for your users and a successful addition to your fitness business.

For a hands-on example and to see these features in action, check out the premium workout programme template demo. If you’ve purchased the template and want to learn more about growing your premium workout programme, check out our article on it.