The Pros and Cons of Passwordless Logins with Webflow

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September 21, 2023


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Shuib Abdullah

This post explores everything Passwordless Logins! Pros and cons, integrating with Webflow and Memberstack, examples and a whole bunch more!

The Pros and Cons of Passwordless Logins with Webflow


Password-less User Authentication, a contemporary approach revolutionizing user verification. This blog focuses on its application in Webflow and uncovers inventive alternatives to traditional passwords. Password-less login reimagines identity verification, bypassing traditional passwords for enhanced security and user ease.

We'll delve into the benefits and drawbacks of password-less logins. Discover how leading companies leverage this method to empower their users.

Pros and Cons of Passwordless Logins

Embracing passwordless logins offers a range of benefits and potential drawbacks, each influencing the choice of user authentication methods. Let's take a closer look at these aspects:


  1. Improved User Experience: Passwordless logins eliminate the need to remember complex passwords, resulting in a smoother and more enjoyable user experience. Users no longer need to undergo the hassle of resetting forgotten passwords.
  2. Increased Security: Traditional passwords can be vulnerable to breaches and hacks. Passwordless logins, relying on methods like one-time passwords (OTPs) or biometric verification, enhance security by reducing the risk of stolen or compromised credentials.
  3. Reduces Administration Overheads: Managing passwords, including resetting and safeguarding them, can be a time-consuming task for both users and administrators. With passwordless logins, this administrative burden is significantly reduced.


  1. Potential Increased Costs: Implementing passwordless authentication may involve integrating third-party services or developing custom solutions, potentially leading to increased costs compared to traditional password-based systems.
  2. Harder to Troubleshoot: In the event of login issues or user access problems, troubleshooting passwordless systems can be more complex. Traditional password problems often have established solutions, whereas newer authentication methods might require more specialized troubleshooting.

Pros of Passwordless Logins:

Improved User Experience

Potential Increased Costs

Increased Security

Cons of Passwordless Logins:

Harder to Troubleshoot

Reduces Administration Overheads

Integrating Passwordless Login with Webflow and Memberstack

Integrating passwordless logins with Webflow and Memberstack is surprisingly quick and straightforward, adding an extra layer of convenience and security to your user authentication process. Here's how you can easily achieve it:

  1. Webflow Setup: Within your Webflow project, design your user interface and integrate the necessary elements for passwordless logins, such as input fields for email or phone numbers.
  2. Memberstack Integration: Memberstack provides seamless integration for user authentication. By following their documentation and guidelines, you can connect your Webflow project to Memberstack's features effortlessly.
  3. Passwordless Implementation: Utilize Memberstack's passwordless authentication features, such as sending magic links or one-time passwords (OTPs), to users' email addresses or phones. This enhances security while offering a user-friendly experience.
  4. User Onboarding: Educate your users about the passwordless login process through clear instructions and tooltips. Highlight the benefits of enhanced security and simplified access.

By seamlessly integrating passwordless authentication with Webflow and Memberstack, you can offer your users a more convenient and secure way to access their accounts.

Examples of Websites Using Passwordless Logins

Passwordless logins have become a trend among major websites, enhancing security and user experience. Let's explore how the following platforms have embraced this approach:


  • GitHub adopted passwordless logins in July 2023.
  • They introduced passkeys, a form of authentication that involves generating a unique key pair. The private key remains on the user's device, while the public key is registered with GitHub. This method enhances security by eliminating the need for traditional passwords.


  • Microsoft offers multiple passwordless authentication methods.
  • Users can utilize the Microsoft Authenticator app, Windows Hello for biometric verification, or physical security keys like the Yubikey. Additionally, SMS/email verification codes add an extra layer of security.


  • Adobe announced passwordless logins in August 2022.
  • They introduced the Adobe Account Access app, enabling users to authenticate without passwords. The app utilizes various verification methods, enhancing security and streamlining the login process, ensuring a more seamless experience.


  • Yahoo introduced its passwordless option around 7 years ago.
  • Users can log in using the Yahoo Account Key. With this method, users receive a notification on their mobile devices when attempting to log in.

Incorporating passwordless logins into their authentication strategies, these platforms are redefining the way users access their accounts, offering enhanced security and a more user-friendly experience.

Setting up Passwordless Logins with Webflow and Memberstack

If you're looking to enhance your user authentication process, Memberstack offers a seamless way to implement passwordless logins through custom components. Here's how you can get started:

  1. Begin by selecting a suitable component from the 200+ free components available within Memberstack.
  2. Once you've chosen your desired component, you'll need to apply the passwordless filter to it. This filter is the key to enabling the passwordless login functionality.
  3. Users will then be able to access their accounts using their registered email and a 6-digit verification code. This two-step process enhances security while offering a more streamlined login experience.

For more detailed instructions and a comprehensive guide on how to set up passwordless logins using Memberstack and Webflow, check out the full article here. This integration empowers you to provide users with a secure and efficient way to access their accounts without the need for traditional passwords.

Exploring Memberstack Cloneables: Building Your Passwordless Feature

Memberstack's cloneables offer a powerful and efficient way to integrate features like passwordless logins into your Webflow project. By leveraging these pre-designed components, you can enhance user authentication without extensive development efforts. Here's how to use Memberstack cloneables to build your passwordless feature:

  1. Accessing Cloneables: Start by visiting the Memberstack Cloneables library where you'll find a selection of pre-built components, including those for passwordless logins.
  2. Choosing the Right Cloneable: Browse through the available cloneables and select the one that best fits your design and functional requirements for the passwordless login feature.
  3. Copying Cloneable Code: Once you've chosen a cloneable, copy its provided HTML, CSS, and JavaScript code. These codes encapsulate the design and functionality of the chosen feature.
  4. Pasting into Webflow: Log in to your Webflow account and navigate to the desired project. Create a new page or open an existing one where you want to integrate the passwordless login feature.
  5. Modifying Content and Styles: Customize the cloned component's content, styles, and layout to match your project's branding and design preferences.
  6. Adding Memberstack Modal Attributes: For the passwordless feature to work seamlessly with Memberstack, add the necessary modal attributes to the cloneable's HTML elements. These attributes enable the integration between Memberstack and your custom component.
  7. Testing and Deployment: Preview and test the passwordless feature on your Webflow project to ensure it functions as intended. Once satisfied, publish your project to make the feature live for your users.

The pre-designed components and seamless integration with Memberstack simplify the process, allowing you to focus on enhancing user authentication without extensive coding efforts.


Balancing the benefits and challenges of passwordless logins, it's clear that they enhance security and user experience. Streamlining logins and reducing admin tasks are definite pluses, but potential downsides include higher costs and troubleshooting complexities.

In this context, Memberstack's cloneables emerge as a smart solution for Webflow projects. With their customizable yet user-friendly nature, cloneables empower developers of all skill levels. By adopting cloneables, you can strengthen authentication while efficiently managing your project.