Webflow vs Wordpress - A Detailed Comparison & FAQs (2022)

February 10, 2022
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WordPress and Webflow are among the most powerful Website Builders. Each platform has its unique strengths and weaknesses. Which one is most suited to your

There is no doubt that WordPress and Webflow are among the most powerful Website Builders and Content Management Systems available today. Each platform has its unique strengths and weaknesses.The two services take different approaches to designing websites due to their nature, functionality, and target audience. This blog post compares the two platforms to help you decide which platform is best suited to your needs.

Webflow vs WordPress: General Overview

WordPress is the most popular Content Management System available today. It powers millions of websites on the internet because it is free and feature-rich enough to start any website. 

A wide variety of integrations and plugins are available on the WordPress platform, allowing sites built with it to have better performance. 

In contrast, the CMS is relatively simple to master, although inexperienced users may take a little longer to get used to it.

Webflow has a different approach to design.

Webflow is a Cloud-Based Content Management System (CMS) that allows users to build websites without writing lines of code.

The strength of Webflow lies in the limitless customizability and its drag-and-drop visual editor.

What is WordPress?

Wordpress homepage

Mike Little and Mike Wullenweg founded WordPress in 2003 as a free, open-source content management system that allows anyone to create a blog easily. Today, WordPress is not just a blogging platform. It's a full-fledged CMS that allows you to create different types of websites like business websites, ecommerce stores, landing pages, portfolio websites, learning management systems, e.t.c, thanks to the WordPress contributor's community. WordPress powers more than 40% of all the websites on the internet. Millions of people around the world use WordPress for personal and business purposes. There are thousands of unique WordPress themes and plugins available online for you to install and extend the functionality of your WordPress website. Many people prefer WordPress because it's very flexible and customizable. You can change almost anything about your site, making it easier to update your site if you ever need to. If you're looking for a robust solution that will get the job done, then WordPress is worth considering.

What is Webflow?

Webflow homempage

Webflow is a powerful, cloud-based SaaS website builder that provides you with the power to design, build, and launch responsive websites without coding.  It's an all-star design and website builder that allows you to go from initial to ready-to-use products. It's designed specifically for users who want to create professional websites without technical knowledge. The Webflow development environment lets you work with three coding languages- HTML, CSS, and JavaScript- without knowing their syntax. The front end of the design remains your focus. It's easy to use and comes with lots of prebuilt templates. However, you don't have to use these templates. Instead, you can start by adding content and designing your page. Once you're satisfied with the layout, you can add images, videos, links, buttons, forms, etc. You can easily edit everything on your page. If you make changes, you can preview the results right away.

Main differences between Webflow and WordPress

In terms of functionality, both Webflow and WordPress are very similar. However, there are some critical differences between the two website builders.

Here's a quick look at the main ones:

1. Website hosting

Most WordPress sites rely on a third-party hosting provider, which may vary depending on factors like server type, bandwidth, storage, etc. There are varieties of options when it comes to hosting your WordPress website. When choosing a hosting plan, some of the critical factors you should consider are your website needs, the type of server, quality of customer support, server uptime, what features they offer, e.t.c. Webflow's hosting is powered by Amazon Web Server, one of the world's top hosting services. Webflow offers a basic plan for $12 per month. This package includes 100 pages, 50GB CDN bandwidth, and 25,000 monthly page views. If you decide to upgrade to the paid plans, you can access more resources. For example, you can host multiple sites on the account plan.

2. Security

Security is essential when building a website. Both Webflow and WordPress provide excellent security, but they do differ slightly. First, Webflow has built-in security features. These include anti-spam filters, password protection, and malware scanning. Plus, all of your data is encrypted using AES 256 bit encryption. If you ever lose your login information, you can recover it quickly using the recovery tool. WordPress is a bit secure but doesn't have advanced built-in security tools. It is important you install advanced security plugins to give your site extra protection from hackers.  Also, you'll have to set up a strong password, enable two-factor authentication, SSL certificate, and so on.

3. Customization

WordPress websites can be customised to almost any extent, from essential functions to advanced ones like changing the behaviour of the core WordPress code. By default, WordPress lets you modify certain aspects of your site. You can extend this functionality by using plugins and themes suitable for your needs. It is also possible to hire a developer to add custom functionalities if you are not satisfied with the plugins and themes you find. Webflow allows users to customise significant aspects of your website. Even though most people won't fully understand how it works, you can still change anything you want.

4. Support

There is no official customer support for WordPress, but the platform has an extensive user community worldwide and multiple forums where you can ask questions and get feedback. One thing that sets Webflow apart from WordPress is its customer support. Webflow provides different support channels like the Webflow University, extensive knowledge base, email, live chat, blog, video tutorials, forum. The different support channels make it easier for customers to ask questions and receive help.

5. Functionality

WordPress is packed with features. With its advanced integration options, you can manage almost any type of website, including blogs, business websites, web stores, and landing pages. Webflow also has many features. By allowing you to edit the code of a website, you can customise it deeply and integrate it with other systems. Using Webflow, you can create a wide range of simple and complex projects, such as business websites, blogs, portfolios, eCommerce websites, landing pages, etc.

6. Pricing

WordPress is free, but you'll need to pay for hosting and domain names to make your website live. You should also consider the cost of premium themes and plugins if you want to extend the functionality and design of your website. There are certain limitations attached to Webflow's free plan. Paid plans are divided into two categories - Site and Account subscriptions. A paid subscription starts at $12/month, making it a good fit for small blogs and portfolios.

7. Search Engine Optimization (SEO)

WordPress-powered websites rank highly in search engines. With the CMS, you can choose from multiple SEO plugins, the integration of which results in a good search engine ranking your website. Webflow offers robust SEO options. Here you can customise the significant SEO parameters and use On-page SEO techniques for the whole site or individual web pages.

Main Features of Webflow and WordPress

WordPress and Webflow are both reputable website builders that can create stunning websites for any business or personal project. The question I'm going to answer in this article is which one is the best CMS for building a website, WordPress or Webflow? Both are very similar but with some differences that you should know before choosing one over the other. Some of the main features of WordPress and Webflow are;

1. Full Content Management System: Both WordPress and Webflow help you create and manage a website via a human-friendly interface rather than needing to work directly with code. 

2. Blogging: They allow you to post articles on your site. You can easily create, edit and publish new posts in just a few clicks.

Webflow CMS

3. SEO Optimization: Easy to optimise your websites and rank on search engines.

4. Themes and Templates: Tons of Wordpress and Webflow themes are available for you to get started. Some themes are free, while others are premium/paid.

5. Drag and Drop Builder: Both of these platforms let you quickly build beautiful websites using drag and drop. These visual tools allow you to design a website easily. WordPress users will, however, need a third-party plugin like elementor or Divi builder to make use of this feature.

7. Performance Optimization: Both Platforms are highly optimised for performance and responsiveness across different devices.

Ease of Use: Wordpress vs Webflow

Compared to other options, WordPress and Webflow are great because you can easily create a website, even if you have no prior experience with coding. Most people who start a website have no programming or coding skills. An easy-to-use platform that does not require programmers or knowledge of HTML and CSS is needed.

WordPress - Ease of Use

To set up your WordPress website, you need to purchase a web host and install the WordPress software. That might sound intimidating, but don't worry. Many web hosts offer WordPress installers that enable you to install the software with just a few clicks. Once installed, you'll be able to log into your new website through a dashboard called the "wp-admin" interface. All the settings for your website can be found here, including blog posts, pages, categories, themes, and plugins.

WordPress comes with a blogging system out of the box, so it's easy to start writing and publishing blog posts. You can also enhance the functionality of your WordPress website by changing your theme (the overall look and feel of the website) and by adding new plugins. Thousands of free WordPress templates and plugins let you do almost everything without writing a single line of code. You also have full access to WordPress core codes if you are a programmer that wants to add custom functionalities.

Webflow - Ease of Use

To get started with Webflow, you just need to create a new account. Signing up with Webflow is easy. You just need to provide your name, email address, and desired password. You will then be asked to provide information about your technical experience and the type of website you want to build. You then select the plan that suits your needs best. You can begin with the free plan and upgrade when you are ready to launch your website. Website management is made easy with Webflow's backend dashboard. Using the visual interface, you can edit your content easily. Webflow's visual drag-and-drop builder makes it easy to build your site. The Webflow builder gives you a lot of control over the elements and styles on your site. Webflow offers dozens of templates that can be used for your project and edited using the webflow visual editor. Webflow is a versatile tool for designers and developers with a very easy-to-use default editor that makes it easy to build a professional website without writing a single line of code.

Themes and Templates

Both WordPress and Webflow let you apply pre-made designs to your website, which helps you quickly create a professional website without designing from scratch. You can use the available design tools, but the result won't be as good as customising a theme or template, if you are not an experienced designer. By using Themes and Templates, you can concentrate more on the content of your website and less on the design. Themes come with several options, such as colour schemes, fonts, layouts, navigation menus, headers, footers, widgets, etc.

WordPress - Themes and Templates

You can easily access and install thousands of free themes available from your WordPress dashboard. If you're looking for something specific, you can search for it in the official WordPress repository. Alternatively, you can browse through the numerous third-party repositories where you can download themes and upload them on your website. WordPress has over 4000 free themes available for you to choose from and start customising your website. There are also over 10,000 paid themes available on WordPress. It's pretty simple to customise these paid themes because they are already built with great customization options. They include many features like sliders, parallax effects, video backgrounds, social media integration, etc. However, if you don't know how to modify a theme yourself, it might take you some time to figure out all the features, so it is always advisable to read the documentation.

Webflow - Themes and Templates

Webflow offers a wide range of pre-designed themes that you can use for free. All the themes have been designed according to industry standards and are compatible with modern browsers. There are dozens of them available, and you can pick one per your requirements. You can also create your theme using their visual editor. You can select the layout, colours, typography, images, videos, etc., and then save it. Most importantly, you can preview your changes live on your website while editing. This is extremely helpful when you need to make quick adjustments to your site. As mentioned earlier, there are many premium themes available on Webflow. These themes offer even more features than the basic ones. Most premium themes are created by experienced web designers who understand what users want. Another advantage of having a premium theme is getting support from experts via email and phone. So, if you ever face any issues, you can contact them and get help as soon as possible.

Plugins and Extensions

Plugins and extensions allow you to easily add custom functionalities to your website through third-party tools without writing codes. Reality; it's complicated for any website builder to include everything.

WordPress - Plugin and Extensions

WordPress comes with an extensive set of plugins and extensions. These plugins allow you to add extra functionality to your website. For example, you can integrate Google Maps, Visual Drag and Drop Editor, Facebook comments, Disqus comments, Twitter feeds, YouTube embeds, etc. With its vast developers, the WordPress community is constantly adding new features and improving existing ones. This makes it very easy to find solutions to most of your problems with over 50,000 free plugins available in the marketplace.

Webflow - Plugins and Extensions

Webflow also allows you to use plugins to extend the functionalities on your website. These integrations make it easy to add third-party tools and software like Memberstack for Membership and Payment System integrations, Shopify eCommerce solutions, Zapier, etc. The number of Webflow extensions isn't as significant as those of WordPress, but available ones can still be quite useful.

Integration with Third-Party Tools

WordPress - Integrations with Third-party tools

WordPress allows users to integrate with third-party tools using the Rest API. The process is secure so that you can manage and revoke access to your account at any time, and third-party sites do not need to know your password.

Webflow - Integrations with Third-party tools

Integrating Webflow with third-party tools using the Rest API is possible. You can also use tools like Zapier to connect with thousands of third-party tools ranging from CRMs to Social Media Platforms like Facebook and Twitter.

Ecommerce Functionality

If you want to sell products online, integrating payment gateways such as PayPal or Stripe is essential. Both Webflow and WordPress allow you to do this with ease.

WordPress - eCommerce Functionality

WordPress allows you to incorporate ecommerce functionality through Woocommerce, one of the most popular WordPress ecommerce plugins. It is a free WordPress plugin that powers millions of online shopping carts. Woocommerce also works with many addons like coupon addons, memberships, and payment integrations like PayPal, authorize.net, Stripe, e.t.c.

Webflow - eCommerce Functionality

Webflow has built-in ecommerce capabilities. However, the e-commerce feature is only available when you pay for the ecommerce plan starting at $29 per month. You can easily sell both physical and digital products on Webflow. The Webflow ecommerce functionality makes it possible to add new categories, sales prices & coupons, and add advanced taxation & shipping rules for different regions around the world. Payments are handled by Stripe, enabling you to receive payments from different countries worldwide. In addition to Stripe's transaction fees, Webflow charges a 2% fee per transaction on the Standard plan. This fee is removed if you upgrade to the ecommerce plus plan. Currently, Webflow doesn't support the user dashboard/login system. You can integrate Memberstack with Webflow to have a user management system. Memberstack offers many integrations, including email marketing, content management, social media, analytics, SEO, etc.


When deciding which platform to use, most users consider the cost of building a website. There are a lot of factors when it comes to pricing for both platforms. Let's take a look.

WordPress - Pricing

WordPress is a 100% free, open-source platform, which means you don't have to pay for using WordPress. To get your WordPress website running on a live server and accessible to people worldwide, you will need to pay for a domain name and hosting. Domain names (with popular extensions like .com and .net) usually cost about $15 annually. The cost of hosting varies due to different factors like Server type and Location, Bandwidth, Storage Capacity, Control Panel, e.t.c. The hosting fee for a low-traffic WordPress blog would cost you about $30 - $50.  Another cost you have to bear in mind when using WordPress is using premium WordPress themes and plugins. This cost is likely to vary depending on the plugins and themes you need for the website.

Webflow - Pricing

Webflow lets you sign up and build your website for free, but this comes with many limitations. If you want more features than what you get with the basic package, then you'll have to pay for them. You can choose between two significant plans: the site and account plans. Site Plans are priced per site, can be used with your domain name (domain price not included), and are priced based on the type of site you want to build.

You can choose from Basic, CMS, Business, or Enterprise plans. Each plan level adds new features and increases your account limits.

The account plan is required to host more than two websites. The account plan allows you to manage multiple websites as projects, either by hosting them with Webflow or downloading the code and hosting them elsewhere.

Webflow vs. WordPress: Pros and Cons

It is always tricky to compare WordPress and Webflow as so many factors need to be considered. Make sure you consider the type of website you want to create, your budget, and how hands-on you want to be with website maintenance when making your decision. There are some projects that Webflow will be a better fit for, while others will benefit from WordPress. Below are some pros and cons of both platforms that might help you make a quicker decision when building your website.

WordPress Pros

  • Simple and Easy to set up
  • Huge Support Community
  • Flexible and Customisable with thousands of Free Themes and Plugins
  • It can be used for both Small and Large Projects.
  • Responsive and Fast on Mobile Devices
  • Search Engine Friendly.

WordPress Cons

  • No Official Support.
  • It might be pretty expensive to create a custom theme/plugin.
  • Vulnerable to attacks since it has a large user base.

Webflow Pros

  • Easy to use and setup
  • Active Support
  • Drag and Drop Page Builder Functionalities.
  • Responsive Page Designs
  • Search Engine Friendly

Webflow Cons

  • Requires a learning curve
  • It can be quite expensive.

FAQs about WordPress and Webflow

- How long does it take to learn Webflow and WordPress?

Webflow and WordPress are designed to be easy to learn so that most people can pick them up in a relatively short amount of time. However, it will require learning time to understand the advanced features.

- Does WordPress come with a built-in shopping cart?

No, but you can use WooCommerce to add one. WooCommerce is a great plugin that integrates seamlessly with most WordPress themes.

- WordPress or Webflow, which is Cheaper to set up? 

Well, this depends on what type of website and functionality you need.

- Which is Faster, WordPress or Webflow? 

It is more efficient for WordPress to manage large volumes of files than Webflow by using batch processes and servers that allow many posts to be updated simultaneously. You may find WordPress easier to use unless you plan on updating your site frequently.

- Which is better for ecommerce, WordPress or Webflow?

There are many factors to consider, such as your targeted number of customers, the types of products and variables, the type of payment gateways you require, whether customers need online assistance, etc. Developing detailed requirements will help you compare your needs with each solution's features, functions, and capabilities.


WordPress vs. WebFlow all depends on your specific needs. Despite using somewhat different approaches and techniques, Webflow and WordPress both offer a great deal to web design professionals. Based on our analysis of both platforms, we concluded the final choice of the web building service should meet your individual web design requirements, needs, expectations, as well as web design proficiency. Despite the large number of alternatives, Webflow appears to offer greater potential for web designers who are used to working with SaaS website builders. It has a wide range of customizable setups and a solid integrated eCommerce engine. It is also more functional and flexible thanks to the integration of its Designer and Editor tools into the CMS. Webflow's reasonable pricing policy, choice of plans, integrated SSL security, amazing designing tools, and community/support set it apart from similar platforms, despite its limited templates, which provide little customization flexibility. Website designers prefer Webflow since it allows them to work on client projects faster, while WordPress covers a broader range of customizations for users of different levels of expertise.