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Customer Stories/LaunchLasso
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LaunchLasso

Productized Content Marketing Platform

“Without Memberstacks guided videos and templates, I would've never got the inspiration to build out the product to what it is today”

— Mitchell Pousson II, Founder
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About This Case Study

Learn how founder Mitchell used a Memberstack Template to help his mission of streamlining Content Marketing for Startups and Agencies who need content but don't want to use Upwork or expensive agencies.

Who you are, what does your project do, and why did you build it?

I'm a product marketing manger who is eager to start his own content marketing business.

I built a productized content marketing platform that allows my clients to sign up and select from various content marketing services and one-time assets. Besides this, they are also able to view tasks and website analytics all from one dashboard.

It's my mission to streamline content marketing for startups, agencies and others who need content but don't want to use Upwork, expensive agencies or offshore freelancers. I want to put them in the driver seat and allow them to experiment with various strategies and only pay for what they need.

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‍What problems did Memberstack help you to solve?

I had no clue how I was going to build this. I was inspired by Brett at DesignJoy but also knew I didn't want to go the subscription route and wanted to create something that was a la carte for my clients.

Without Memberstacks guided videos and templates, I would've never got the inspiration to build out the product to what it is today.

Managing members all in one place saves so much time and effort, couldn't imaging doing a hubspot <> Webflow integration and hoping for the best.

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What are your favourite things about Memberstack? Why are those your favourites?

The components library - lifesaver! I hate starting from scratch and with the library I don't have to.

I love the loom videos. As an avid loomer myself, the tutorials are very helpful.

I love the stripe integration, billing can be a nightmare so it's cool that I can offload that onto them.

Ultimately I love the fact that this platform was built by builders. A lot of times I wonder, what's the next step? And then I find a video on it, feels like you guys are reading my mind.

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How I built this...

First I started with the marketing website and used a Memberstack template - the SaaS one selling GPT prompts. I tweaked it and made it my own using Webflow and other Memberstack components.

Next, I used a Memberstack integrations dashboard to create the client dashboard where they can manage their various marketing assets and services.

Next, I used Webflow CMS, Zapier, and Airtable to create the flow for new client sign up that allows a unique login to be created for the dashboard. Memberstack also helped with this by storing the unique Webflow IDs and other important bits of information needed for it to work.

Then I used Airtable boards to create the kanban boards for client tasks, then integrated it into the dashboard. I also use Memberstacks commenting feature to allow clients to give me feedback.

Lastly, I use Nocodelytics for the website analytics and embedded that into the dashboard.

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Built With

Tech Stack
Webflow
Integrations
ZapierAirtableNocodelytics

Created By

Mitchell Pousson II
Mitchell Pousson II
Founder

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