Webflow Commenting for Real Estate Listing Sites
Let potential buyers interact directly with your real estate listings with our commenting feature for Webflow, which connects buyers, sellers, and agents in real-time discussions and builds a trusted community.

Enhanced Buyer Engagement
Commenting allows potential buyers to ask questions and express interest directly on listings, increasing engagement and interaction with properties
Valuable Feedback for Sellers and Agents
Sellers and real estate agents can receive direct feedback from visitors, providing insights into what buyers are looking for and how the property is perceived
Community Insights and Local Knowledge
Locals can share insights about the neighborhood, amenities, and living experience, offering valuable context to potential buyers
Increased Transparency
Open discussions about properties can increase transparency as users share their experiences and knowledge, helping to build trust in the listing and the agent
How it works
Add fully customizable commenting to a Webflow project. No coding is required; it's maintenance-free and comes with built-in moderation features, permission, user accounts, edit, delete, and reply functionality. Notifications, real-time commenting, and public profiles are in the roadmap.
We recommend starting with one of our cloneables. Click here for the full list of cloneable components.
Getting Started
We recommend starting with one of our cloneables - we've already released one for blog comments, one for live stream comments, and one for video comments. Click here for the full list of cloneable components.
Commenting will be a paid add-on - however, any paid Memberstack apps with at least one comment before January 1, 2024, will have raised limits on the free plan and heavily discounted pricing - for life!
Structure/Overview
There are something like 60 unique attributes in the commenting UI, so be very careful when updating the HTML structure. Frequent testing will be key to avoiding frustrating debugging sessions.
Each commenting section is called a "Channel" and has an attribute of data-ms-channel="". If the Channel ID is empty, then Memberstack will look to the page slug to decide where to save the comments, and when to load them. Inside of a channel are your posts and threads.
Public Custom Fields
Ensure that custom fields used in your commenting UI are marked as 'public'. This allows you to build your own usernames displayed with comments using the data attributes:
Note: If the field value is empty, the default text in your commenting UI will appear instead.
data-ms-post-creator="Your_Field_id"
data-ms-thread-creator="Your_Field_id"

Ordering Posts & Threads
Utilize the two available attributes to adjust the order as needed.
data-ms-channel-sort="newest" // default is oldest
data-ms-thread-sort="newest" // default is oldest
Pagination
Use the following attributes to set the maximum number of posts or threads to load at a time.
data-ms-post-load="100" // default 50 & max 100
data-ms-thread-load="100" // default 20 & max 100
Multiple Sections Per Page
If you want to display multiple commenting sections on a single page you'll need to manually set the Channel ID using the data-ms-channel="Your_Channel_ID" attribute.
Waiting for Moderation
If you enable moderation settings in the dashboard, or flag a comment as spam/hidden, we will display a message to the commenter. Place the following attributes on a div containing your "Wait for Moderation" prompt. Note there are 2 attributes. 1 for posts and 1 for threads.
data-ms-post="hidden"
data-ms-thread="hidden"
Constraints
Max character count for a post or thread is 5,000 characters.
Formatting is unavailable at this time.
Creating Moderators
In Memberstack's dashboard, admins can grant 'moderator' roles to members. Moderators have the authority to edit or delete any post, ensuring a clean and positive community environment.
Increased Content Reach
Comments often prompt users to share your content within their networks, increasing its reach and potential for virality
Provides New Topics Your Audience Is Interested In
Discussions in the comment section often include topics your audience would like to know more about. Use these topics to create new content that’s likely to connect with your audience
Boosted Credibility and Trust
A busy comment section tells users your content is worth engaging with and provides social proof boosting trust in your brand
Improved SEO Performance
Your users’ feedback can be a source of additional context for search engines like Google. By discussing your content in their own words, users help search engines understand what your content is about
Explore Memberstack Features
Sell recurring subscriptions like Spotify, Netflix, etc. With Subscriptions, customers make recurring payments for access to your products or services.
Require members to verify their email address during signup and/or prompt them to verify their email after signup.
Let your members Signup to Multiple Memberships at the same time - members can have access to Free and Paid or Free and Free or Paid and Paid at the same time!