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Run promotions, drive more sales, and offer discounts to your newest or most loyal members.


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Primary Benefits

Strengthen Existing Customer Relationships

Establish long-term customer loyalty by making your customers feel valued and appreciated!

Attract New Customers

Coupons can be a great incentive for new customers to try out your product or service.

Learn valuable customer data

When customers redeem coupons, you can gather data on purchasing habits, preferences, and demographics, which can be used to inform future marketing strategies.

How to create discount coupons and promo codes

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Creating discount coupons and promo codes on Stripe is pretty east. For first-timers, though, the journey along a twisty path of not-so-obvious buttons and links can be tough to navigate.

This article guides you through the maze and shows you how to create and apply a Stripe coupon.

P.S. If you want to take the next step and create customer-facing promo codes that link to a coupon, read this article.

❗️Important: If you are in test mode in Memberstack create coupons in Stripe's test mode.

How to Create your Coupon

  1. Log in to your Stripe account.
  2. Click Products > Coupons > +New.
Products > Coupons > +New

The Create a Coupon page displays. Fill in the required fields.


  • Enter a unique coupon name. This name appears on customer invoices.


  • Select Percentage or Fixed amount and then enter a value.
  • Optionally, you can offer a Fixed discount in multiple currencies. Check Stripe’s Help docs for details.
Type of coupon and discount amount

Apply to specific products

By default, this toggle is off, and the field is blank. That means your customers can apply the coupon to every product related to the subscription. If you enter one or more products, the coupon applies only to those items and excludes all the others.


Set the coupon’s period of validity. Click the field and select an option: Forever, Once, and Multiple Months.


This coupon works again, again, and again as long as the customer has a subscription.


This coupon works one time during a subscription period. When the current subscription ends, the coupon won’t generate a discount.

Multiple months

Unlike Forever, this option sets a fixed period of validity. Here’s an example of how it works.

Let's say you create a coupon that is valid for four months (as shown in the screenshot below).

  • If a customer purchases a one-year subscription with this 4-month coupon, the discount applies to the full one-year price of the subscription.
  • If a customer has a monthly subscription, they can apply the coupon to four consecutive monthly invoices. After the fourth month, the coupon is no longer valid for that customer.
  • The starting point of a coupon’s lifespan depends on the customer. The clock starts ticking when the customer uses the coupon for the first time.

Redemption Limits

Configure this setting to protect your business by putting guardrails on coupon availability. Use the date picker to define the last day for redemptions or cap the total number of redemptions available to your customer base. Or, you could enable both limits (time and total number).

Redemption limits

To finish setting up your coupons, check out the rest of the post here.

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