We asked 5 Webflow Experts how they hire developers. Here's what they look for.

Most portfolios are great, which is what makes it hard to figure out who might be a good fit for your team. We figured the best people to ask were the ones doing the hiring. So we spoke with 5 Webflow experts, from solo freelancers to agency owners. Here’s what they told us, the stuff they look for, the stuff that makes them walk away, and how they land on the one.

Nikolay Panayotov from htmlBurger.com (Founder & Webflow Expert)

I’ve been working at a web development agency for around 13 years, and for the last 5 years, I’ve also been involved in training junior developers. When hiring for a Webflow developer role, I’d mainly look for strong front-end fundamentals first. For me, a good Webflow developer is not just someone who can move things around in the Designer. They need to understand HTML, CSS, JavaScript, responsive structure, accessibility, performance, class naming, reusable components, and how websites are built in general.

Webflow has done a great job translating front-end and back-end concepts into a visual interface, so the best developers are usually the ones who understand what is happening behind the visual layer. They make cleaner decisions, build more scalable projects, and avoid creating messy class structures or hard-to-maintain layouts.

When choosing the top developer, I’d look at a few things:

Their portfolio and how well the projects are structured, not just how they look
How they handle responsive design
Whether they understand CMS structure and reusable components
How clean and consistent their class naming is
Whether they can explain their decisions clearly
And how comfortable they are with custom code when Webflow’s native features are not enough.

My advice for anyone trying to stand out would be: learn the basics properly. HTML, CSS, and JavaScript still matter a lot. Then learn the Webflow Designer deeply. If someone understands front-end development well, they will usually understand Webflow much faster and build better, more maintainable websites.

Cedrik Dudeke from Klarkode (Webflow Developer and Expert)

Honestly its all about culture and personal fit. There is so much talent that building a scalable Webflow project is not the differentiator anymore. They need to fit our mindset on how we want to build for clients at Klarkode and how we want to maintain and communicate internally and externally.

We always have a Webflow challenge in our hiring process looking at class naming, structure, component usage, CMS setup and SEO.

We also love when someone knows about Analytics and Enterprise features like Optimize, but in the end its personal fit.

In terms of ‘personal fit’ we have a set of questions and candidates go through multiple rounds of interviews with HR, founder and team. Especially the team part is so important for us. HR and management is not taking part in that. In the end everyone has a vote on how we want to proceed with the candidate.

Neehal from Flowboardapp.com (Founder and Webflow Expert)

I’d mainly look for whether the candidate can build something maintainable, not just visually impressive.

Clean class naming, reusable components, good responsive behaviour, CMS knowledge, SEO/page speed basics, and the ability to work well with a marketing team would matter most to me.

The thing that would separate the top developer is handoff quality. Can someone else open the project 6 months later and understand it? Are the sections reusable? Is mobile properly handled? Are forms, tracking, CMS, and edge cases thought through?

I’d choose based on a real build or small paid test over a portfolio alone. A portfolio shows the final result. The build shows how good they actually are.

Diogo Dantas from Bettermistakes.com (Co-founder and Webflow Expert)

I look mostly at how good the developer is at building something that is composable and systematic (deep understanding of components instances, variable, slots, etc..., and variables).

In my opinion, the Webflow framework they choose also tells something about the developer (LUMOS / MAST vs Client-First).

The quality of the built website also plays an important role. I need to understand at first glance the overall quality of the website is aligned with the quality standards at my agency -

Is it clear there is a system behind it?
Is mobile properly developed or does it feel like it was deprioritized?
Are images optimized?
Are advanced animation properly built or do they feel buggy?

From the soft skills side, I have to feel this person is not trying to look perfect and that knows everything about Webflow/dev but is curious to find a solution to solve his/her challenges.

Filip Załęski from Webnomads (Co-founder and Webflow Expert)

I've recruited around 30 developers so far, and Webflow skills have always been non-negotiable. That said, over time we’ve started putting much more weight on soft skills. Proactivity, ownership, and a real willingness to learn are essential for us.

Webflow is still the foundation, but in most projects it’s only one part of the bigger picture. We used to focus mostly on people with a strong technical background, but we’ve found that doesn’t move the needle as much anymore.

Understanding marketing, business goals, the web as a whole, and how websites actually support growth has become much more important.

What’s surprising: seniority is not always a good predictor of performance. We’ve seen people with 6 months of professional experience deliver more impact than others with 5+ years. For us, mindset and the ability to learn fast often matter more than the number of years on a CV.

Written by

Molly Floyd

Contributor