Webflow Pricing: What will Webflow cost you?

Dozie Okeke
July 26, 2022
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Struggling to figure out how much Webflow will cost you? Not sure why it feels like you’re paying two times for everything? Can’t explain how costs work to your new client? You’re not the only one.

Webflow Pricing: What will it cost you?

This article will:

  1. Cover common webflow pricing scenarios,
  2. Explain what you need to understand Webflow’s workspace and site pricing plans,
  3. Show how you can save on Webflow costs.

Webflow Pricing Calculator

Checkout this Webflow Pricing Calculator we designed in Webflow and built with react to help you calculate your yearly and monthly Webflow costs.

https://webflow.com/made-in-webflow/website/wf-pricing

Common Webflow Pricing Scenarios

Let’s walk through 2 common scenarios to quickly introduce how Webflow’s pricing works.

Individual freelancer with 2 sites in progress looking to take on a new client site

Situation

As a freelancer you started out with:

  • Workspace Plan: Starter x 1
  • Site Plans: Starter x 2

Challenge

After working on 2 free sites you have maxed out the number of free sites allowed in your starter workspace plan.

Recommendation

To allow you work on a new client site we recommend:
Workspace Plan: Upgrade to Core.
Site plan: Continue work with the free starter site plans.

Result

The Core workspace plan gives you access to 8 more free sites. Allowing you to easily start work on a new client site using the free starter site plan.

Furthermore, you don’t need a site plan for any of your client sites yet, not until you need to add a custom domain or other site features.

Cost

You go from paying $0 for your Starter Workspace and Starter Site plans to paying for a Core Workspace plan.

It’s important to note that Workspace plans are billed per seat, so because you’re the only one in your workspace, you end up paying for just your seat.

Core Workspace Plan Annual Cost - Billed Monthly / seat Annual Cost - Billed Annually / seat
1 seat $336 $288

Three freelancers adding new members to the team to take on even more client sites together

As a team of three freelancers you started out with:

  • Workspace Plan: 1 Core workspace x 3 seats
  • Site Plans: A mix of paid site plans (depending on each site’s needs)

Challenge

Adding a new team member to your Core workspace maxes out the total number of collaborators your team can have in your Core workspace.

Recommendation

To allow you add new team members, up to a maximum of 9, we recommend:

Workspace Plan: Upgrade to Growth.
Site plan: Continue to purchase paid site plans per site as needed. You can have an unlimited number of paid site plans.

Result

The Growth workspace plan gives you access to invite 6 more freelancers to collaborate with. Allowing you to easily onboard more freelancers to work with on even more client sites.

Furthermore, you’ve always had access to an unlimited number of paid sites, but now your team gets access to an unlimited number of free sites as well.

Cost

Take note of how Workspace costs coexist alongside paid site plan costs.

In this scenario you go from paying for a Core Workspace plan to paying for a Growth Workspace plan, while your costs for paid site plans remain unchanged.
Because workspace plans are billed per seat, you go from paying for 3 seats on your core workspace plan, to paying for at least 4 seats on the growth workspace plan.

Growth Workspace Plan Annual Cost - Billed Monthly Annual Cost - Billed Annually
1 seat $720 $588
Total Annual Cost for 4 freelancers $2880 $2352
Mix of CMS and Basic Site Plans
x14 Basic Sites Annual Cost - Billed Monthly Annual Cost - Billed Annually
1 site $180 $144
Total Annual Cost for 14 sites $2520 $2,016
x5 CMS Sites Annual Cost - Billed Monthly Annual Cost - Billed Annually
1 site $240 $192
Total Annual Cost for 5 sites $1,200 $960
Combined Total Annual Cost - Billed Monthly Annual Cost - Billed Annually
Total Annual costs for: 4 freelancers collaborating in a Growth workspace 14 Basic site plans 5 CMS sites $6600 $5,328

What you need to know to understand Webflow pricing

The first thing you should know is Webflow uses two distinct pricing tiers, where the first requires paying for a Workspace, and the second requires paying for each site in the Workspace.






It’s just like a day at an amusement park at Disneyland – you first pay an entrance fee which determines how many adults and children you can have,



and then you pay for the custom experiences each child or adult will have.




In Webflow terms, you first pay for a Workspace subscription which determines the number of free sites and collaborators you can have within that Workspace, among other goodies.

And then you pay for the custom features you want each site to have by subscribing each site within the Workspace to a site plan.

Webflow Pricing Transition

The second thing you should know is Webflow has moved from using separate individual and team account plans, to using Workspace plans.


For users on the pre-existing individual and team account pricing plans, Webflow will be prompting you over the coming months to transition to a Workspace plan.

Check out Webflow’s article on transitioning to workspaces for details on the transition process and FAQs, 

Webflow Workspace Pricing

Source: Webflow Plans & Pricing
Workspaces determine who has Webflow design access to all your sites. You need workspaces to create and grow teams, as well as assign roles and control billing, publishing, and other permissions per team member.

First thing you should note about Workspace plans is they are priced per seat.

Next thing to note is every workspace plan comes with the feature to transfer sites from that workspace to other workspaces. Along with all the free bells and whistles of the old account plans.

Other than these, you’ll need either a Core, Growth, or Enterprise Workspace plan to access more features.

Common scenarios -

Scenario Recommendation Annual cost - billed monthly Annual cost - billed annually
You want to add Custom code. Code expor on all sites in your workspace. Core plan. Note: The core plan maxes out at: 3 seats. 10 unhosted sites. $336/seat $288/seat
You want to add more than 3 collaborators with different types of permissions to help manage your Workspace. Growth plan. Note: The growth plan give unlimited unhosted sites but maxes out at 9 seats $720/seat $588/seat
You’re just starting out with Webflow Starter plan. Note: The starter plan maxes out at: 1 seat. 2 unhosted sites. $0 $0
You need to work at Enterprise scale, and need Unlimited workspace managers. Advanced security. Contact Webflow for the Enterprise plan. $$$ $$$


Individual Account Pricing

Source: Webflow dashboard when logged in

Prior to Workspace plans, Webflow used Individual account plans which were specifically targeted at freelancers working solo.

Every individual account plan gives access to:

  • Unlimited hosted projects
  • Ability to create custom interactions and animations
  • Access to 100+ website templates to choose from
  • 3D transforms
  • Global swatches
  • Custom fonts uploads
  • Backups and versioning
  • Responsive images
  • Reusable symbols

However, for features like custom code, code export, or white labeling you need either a Lite or Pro plan.

Common Scenarios

Scenario Recommendation Annual Cost - Billed monthly Annual Cost - Billed yearly
You need to: Export code. Work on more than 2 client sites at once. Upgrade to Lite Plan $288 $192
You need to: add your own logo to the editor and remove the webflow logo from emails and staging sites. Upgrade to Pro Plan $504 $420

Team Account Pricing

Source: Webflow dashboard when logged in

Prior to Workspace plans, Webflow used Team account plans which were specifically targeted at agencies working as a team on numerous client sites.

Each team account plan charges the same price per person at $420/yr/person billed annually, or $504/yr/person billed monthly.

You get every feature in the individual Pro plan, plus

  • Unlimited projects
  • 100 pages/project
  • 100 shared templates

Member activity notifications

Common Scenarios

Scenario Recommendation Annual Cost Per Person - Billed monthl Annual Cost Per Person - Billed yearly Total Annual Costs - Billed Monthly Total Annual Costs - Billed Annually
2 collaborators Small Team Plan $504 $420 $1008 $840
4 collaborators Medium Team Plan $504 $420 $2016 $1680
8 collaborators Large Team Plan $504 $420 $4032 $3360


Webflow Site Pricing

Source: Webflow Plans & Pricing 

You need Webflow site plans first and foremost to add custom domains, and second most frequently to add guest editors.

Webflow site plans determine the number of people who can edit pages on the site with the plan.

The first thing you should note about Site plans is they are priced per-site.
Next thing to note is site plans are split between

  • CMS Site Plans, which are geared towards sites which don’t sell anything
  • Ecommerce Site Plans, geared towards sites with products on sale.

The last thing to note is when you switch a site from a CMS site plan to an ecommerce site, the maximum number of CMS items allowed gets reduced from 10000 to 3000. 

Common Price scenarios

Scenario Recommendation Annual cost - billed monthly Annual cost - billed annually
You want to be able to add custom code. custom domain. on one site. NOTE: you can also have custom code by getting a core workspace plan. This will allow you to have custom code on ALL sites in your workspace. Basic plan Also note: The basic site plan does not allow guest editors. CMS items. $180 per basic site $144 per basic site
You want to have CMS items on your site. CMS plan Note: The CMS plan maxes out at: 2000 CMS items 3 guest editors $240 per CMS site $192 per CMS site
You’re just ideating on a site, and don’t need any extras. Starter plan Note: The starter site plan maxes out at: 50 cms items. And does not allow custom domains $0 $0
You run a blog, and need to invite more than 3 guest editors, up to a maximum of 10. Business plan Note: The business plan maxes out at. 10 guest editors 10000 CMS items $540 per business site $432 per business site
You need guaranteed uptime for your site, and expect it to handle super bowl type traffic. Contact Webflow for the Enterprise plan $$$ $$$
You’re doing less than $50k in annual sales and don’t mind a 2% transaction fee. Standard plan Note: The standard ecommerce plan maxes out at: 500 CMS items $504 per standard site $348 per standard site
You’re doing high ticket value ecommerce sales and need a 0% transaction fee. Plus plan Note: The plus ecommerce maxes out at: 1000 CMS items. $200k annual sales volume $1008 per plus site $888 per plus site
You expect to have more than $200k in annual sales volume. Advanced plan Note: The advanced ecommerce has a 0% transaction fee and maxes out at: 3000 CMS items $2820 per advanced site $2544 per advanced site


Webflow Site Pricing

  1. Starter Plan. 

The starter plan is completely free, and allows you to publish to a weblfow.io domain. You get up to 50 CMS items, 20 CMS collections,and  30 fields per collection. But you only get 2 static pages, and 50 form submissions in total (not per month). The 1GB bandwidth and max of 1000 monthly visits means you can’t use this plan for more than light demos.

Go for the starter plan if all you want to do is sketch out an idea for an upcoming site or simply start work with no commitments. This plan is completely free.

  1. Basic Plan.

The Basic plan costs $180/basic site/yr priced monthly, or $144/basic site/yr priced annually. And allows you to add a custom domain, custom code, page password protection, gives you up to 500 form submissions/month, a max of 50Gb of download traffic, and a max of 25000 monthly visits.

Go for the Basic plan to add a custom domain. This plan doesn’t come with CMS support, so be careful that all you really need is a custom domain.

Webflow CMS Pricing


  1. CMS Plan.

    The CMS plan costs $240/cms site/yr priced monthly, or $192/cms site/yr priced annually. And allows you to add a custom domain, custom code, page password protection, gives you up to 1000 form submissions/month, a max of 200Gb of download traffic, and a max of 100,000 monthly visits.

    Critically, it allows up to 2000 CMS items, and lets you invite up to 3 guest editors to edit content on the site.

Go for the CMS plan if you need a CMS driven site like blogs.

  1. Business Plan

The Business plan costs $540/business site/yr priced monthly, or $432/business site/yr priced annually. And allows you to add a custom domain, custom code, page password protection, gives you up to 2500 form submissions/month, a max of 400Gb of download traffic, and a max of 250,000 monthly visits.

Critically, it allows up to 10000 CMS items, and lets you invite up to 10 guest editors to edit content on the site.

Go for the Business plan if you need high traffic business sites like marketing sites.

  1. Enterprise Plan

The Enterprise plan  has custom pricing. And allows you to customize most of your needs, except number of CMS items, capped at 10000, and CMS related items.

Go for the Enterprise plan if you need extra security and support, guaranteed uptime for your site, and expect it to handle super bowl type traffic.

Webflow Ecommerce Pricing

  1. Standard Plan


The standard plan costs $504/standard site/yr priced monthly, or $348/standard site/yr priced annually. It gives you everything in the CMS plan plus 500 ecommerce items.
Note that this plan comes with a 2% transaction fee, and is only valid for an annual sales volume less than $50k.

Go for the standard plan if you need a small Ecommerce site with less than 500 products

  1. Plus Plan

The plus plan costs $1008/plus site/yr priced monthly, or $888/plus site/yr priced annually.It gives you everything in the Business plan plus 1000 ecommerce items.
Note that this plan comes with a 0% transaction fee, and is only valid for an annual sales volume less than $200k.

Go for the plus plan if you need an ecommerce site with less than 1000 products

  1. Advanced Plan

The advanced plan costs $2820/advanced site/yr priced monthly, or $2544/advanced site/yr priced annually.It gives you everything in the Business plan plus 3000 ecommerce items.
Note that this plan comes with a 0% transaction fee, and allows you to have an unlimited amount in annual sales volume.

Go for the advanced plan if you need an ecommerce sites doing major sales of over $200k in annual sales volume across thousands of products

Webflow Enterprise Pricing

It’s worth repeating that webflow offers an enterprise CMS site plan alongside its other CMS offerings.

How to save on Webflow pricing

Webflow Student Pricing

Webflow gives students a free annual CMS site plan.

  • Apply here if you have a dedicated email address provided by your university or school, 
  • If you're studying at one of Webflow’s approved online course partners‍ your professor or course coordinator will provide a unique link that you can use to apply for your free student plan. 
  • Qualifying partners: General Assembly, Thinkful, Ironhack, Designlab, Careerfoundry, and Coursera’s Google UX course

Webflow Educator Pricing


Webflow provides a free workspace account or educators who teach web design using Webflow where you can invite your students to Apply here if you’re an educator.

Webflow Non-profit Pricing

As of 2021, Webflow can provide a discount for Basic, CMS, and Business Site Plans for twelve months, and this discount can be renewed (Ecommerce Plans cannot be discounted).

You’re advised to contact support@webflow.com with proof of non-profit status, and ideally a link to your current site or publicity materials.

Agency program


Webflow has a revenue sharing agreement for its Professional and Enterprise Expert Partners.

According to the partner program terms of service:

  • Partners will be entitled to a commission payment of 20% of subscription amount of qualifying plans created and active within the given term.
  • Revenue share for Enterprise Partners will be calculated based on 10% of the first year's Annual Contract Value (ACV) of only qualifying Enterprise plans less the value of any Services purchased by the client from Webflow.

As with typical legal speak, it’s not entirely clear what you actually get, but the main gist is that if you can qualify for Webflow’s partner program, you get a commission off the income your clients bring to Webflow.

Webflow Pricing FAQ

Is Webflow expensive?

Webflow is not only price competitive to major alternatives, but its superior experience to major alternatives such as Wordpress, Squarespace and Shopify makes the money spent worth it.

Here are a few comparisons to help you decide on whether the money you’re putting into Webflow is worth it for you:

How much does it cost for a Webflow website?

This depends on the site plan and the workspace.

A static webflow site with a custom domain starts at $12/mo billed annually. That’s $180/site/year billed monthly or $144site/year billed annually.

A Webflow CMS powered blog site with a custom domain and up to 2000 CMS items starts at $16/mo billed annually. That’s $240/site/year billed annually, or $192/site/year billed monthly.
A standard ecommerce site with up to 500 products, has a 2% transaction fee and starts at $29/mo billed annually.  That’s $504/site/year + 2% transaction fee when billed monthly, or $348/site/year + 2% transaction fee when billed annually.

The max you will pay for a non-enterprise site on webflow is for the Advanced ecommerce site plan which comes with 0% transaction fees and starts from $212/mo billed annually. That’s $2820/site/year billed monthly  or $2544/site/year billed annually.


However, alongside paying for a site you will need to pay for a workspace, which starts free, allowing you to have 1 seat and 2 non-custom domain sites, but can go up to a max of  $60/seat for a non-enterprise workspace. That’s $720/seat/year billed monthly, or $588/seat/year billing annually.

Is Webflow actually free?

Webflow has a free site starter plan which gives you a .webflow.io domain, and allows you to have 50 CMS items and all you need to ideate on your site idea.

Webflow also has a free Workspace starter plan, which allows you to have one person managing your workspace and access to 2 free starter sites.

In addition to this Webflow gives students free access to an otherwise paid CMS plan,

And gives educators a free workspace where they can invite their students to, so far they’re using the workspace to teach web design using Webflow. 

Can I pay Webflow monthly?


All Webflow plans allow you to pay monthly, however you’re better off choosing to pay yearly which comes with significant discounts of:

- up to 20% for non-ecommerce site plans,
- up to 30% for ecommerce site plans, and
- up to 32% for workspace plans.

How many pages can I have for free in Webflow?

You can only have up to 100 static pages on any of the paid Webflow site plans, however dynamic pages which are generated based on items in your CMS can go up to 2000 if you’re on at least the CMS site plan, and up to 10000 if you’re on at least the business site plan.