Built by studios and coaches who wanted their own app, not another booking tool
Turn one-off classes into recurring memberships
Sell monthly access to on-demand workouts, programmes, and coaching from your own Webflow site. Stripe handles the billing, members manage their own plan, and nobody ever sees a third-party portal.
live sites
members registered
currencies via Stripe
uptime
“Creating multiple membership tiers, setting up recurring payments, and accessing detailed analytics is super easy.”
“It's never been easier to build a membership platform + start charging users right away.”
“All those recurring subscriptions that power our business start in Memberstack which connects seamlessly to Stripe.”
Recurring revenue without the front desk
Class packs and one-off payments cap out at however many hours you can teach. A membership keeps earning between sessions — and Memberstack is the part that charges the card and opens the door.
Gate the workouts, not the whole site
Leave the class timetable, the intro workout, and the sales pages open, and put programmes, video libraries, and downloadable plans behind a membership. Gating works per element, so a free member sees the thumbnail and paying members get playback.
See how content gating worksMonthly, annual, or drop-in
Run a monthly membership alongside an annual plan and a one-time programme purchase, with free trials for new joiners and coupons for January. Members upgrade, downgrade, switch billing cycle, update their card, and cancel from a portal you designed, so none of it arrives as a DM at 6am.
See how subscriptions workIt still looks like your studio
GRNDHOUSE built their London fitness platform in a week on Webflow and Memberstack. In their words, it all looks exactly like the GRNDHOUSE branding — none of their customers know Memberstack is there at all.
See how GRNDHOUSE did itWhy studios pick Memberstack over an all-in-one app
Gym management software is built around a timetable and a front desk. If what you're selling is online access, most of that is weight you carry for nothing.
Fitness and wellness businesses built on Memberstack
Real platforms, launched fast, running on Webflow.
“We needed a solution that integrated nicely with webflow. Then we wanted to have all the functionality to charge members on a recurring basis. Memberstack ticked all the boxes there.”
“Memberstack helped us solve the challenge of managing user authentication, gated content, and different access levels for multiple user types—all without needing to build a custom backend.”
Fitness FAQs
Yes, and it's often the difference between a pause and a cancellation over the summer. Pausing is admin-initiated today — you do it from the Memberstack dashboard, and a member asks you for it. Everything else is self-service: members upgrade, downgrade, switch billing cycle, update their card, cancel, and download invoices from the portal on your own site.
Resources for fitness businesses
Sell the membership, not the class pack.
Start free, set up recurring billing on your own Webflow site, and pay only once members start paying you.
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