Introduction:

I'm David Boxall, a freelance Webflow developer and co-founder of Goals Guru, a data-driven football betting membership platform. We created Goals Guru to offer clear, transparent football tips and betting tools based on real analysis - not guesswork. It’s designed for people who already bet and want smarter insights. I built it using Webflow for frontend flexibility, Memberstack for gated content and memberships, and Looker Studio + Google Sheets for reporting. I wanted to simplify the user experience while providing powerful tools behind the scenes.

What Problems Did Memberstack Help You Solve?

Without Memberstack, we’d have had to build a full custom backend to manage memberships, login logic, and tier-based access control. That would have taken significantly more time and required developer resources. Memberstack gave us a no-code/low-code way to gate premium betting content, handle payments via Stripe, and personalise the user experience.

What Are Your Favorite Things About Memberstack? Why?

I love how easily Memberstack integrates with Webflow. It gives me complete control over the visual layout while handling the membership logic. I also really like the ability to use data attributes for conditional content. This makes it easy to show different dashboards and features based on membership tier. The Memberstack team’s documentation and responsive support make it a great choice for client projects as well.

How I Built It:

I built Goals Guru entirely in Webflow, using its CMS to manage daily selections and betting history. Memberstack powers the gated content and plan-based access. I integrated Stripe for subscriptions and used Google Sheets + Looker Studio for live performance reporting. We also send member data to GA4 using custom dataLayer events. I used some custom JavaScript for calculating betting returns and grouping accumulator bets dynamically along with creating a bank tracker for each member.