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Conversions
Conversion Tracking and Analytics
Track conversions and run A/B tests without leaving Memberstack
See how your signup forms and pricing buttons perform. Test variants. Know which paths convert. All in your Memberstack dashboard.
Key Features and Benefits
Marketing Insights
See which UTM campaigns drive conversions. Spot tracking gaps. Get recommendations on where to focus ad spend.
Product Insights
Identify which signup paths convert best. Find where users drop off. Get prioritized optimization suggestions.
Sales Insights
See which pricing pages and buttons lead to revenue. Spot opportunities to increase conversions. Track paying customer paths.
UX Insights
Find device-specific conversion issues. Compare performance across screen sizes. Get specific recommendations for mobile, tablet, and desktop experiences.
Data Analysis Insights
Spot tracking inconsistencies. Identify data gaps. Get recommendations for cohort sizes and retention windows that produce actionable insights.
For Webflow Designers
Add UTM parameters to buttons with clicks, not code. Create A/B tests visually. Results update automatically in your dashboard.
For Developers
Track conversion data automatically. Built on top of Clickhouse-powered analytics.
No Integration Required
Everything lives in Memberstack. One login, complete picture. No pixels to install or external dashboards to check.
Built-in analytics featuring...
Signup Form Tracking
See views, signups, and conversion rates for every form. Break down performance by page, device type, and UTM parameters.
Pricing Button Analytics
Track button clicks and checkout completions. Compare how the same price performs on different pages.
A/B Testing
Create variants of your signup forms and pricing buttons. See which version converts better. No external tools needed.
UTM Attribution
Track performance by source, medium, campaign, term, and content. Filter results to see what's working.
Top Converting Paths
See the exact page sequences that lead to signups. Identify your best conversion patterns automatically.
Custom Funnels
Build funnels from any page path. Watch users move through your flow. Spot drop-off points.
Retention Cohorts
Track daily retention by signup date. See if new members come back.
Active User Charts
Daily and weekly activity for logged-in members and anonymous visitors. Spot trends at a glance.
AI Insights
Get department-specific recommendations based on your data. Marketing sees UTM performance gaps. Product identifies which devices need optimization. UX spots friction in signup flows. Sales finds revenue opportunities.
PageSpeed Monitoring
Track Core Web Vitals for every page. See performance scores, load times, and optimization opportunities. Powered by Google PageSpeed API.
When is Conversions available?
It's live now in beta. All Memberstack customers can access it at no extra cost.
Do I need to install tracking codes?
No. If you're using Memberstack, tracking happens automatically. No pixels or scripts to add.
How does A/B testing work?
Create test variants in your dashboard. Memberstack automatically shows different versions to visitors and tracks which converts better.
Does this replace Google Analytics?
No. Conversions focuses on membership-specific metrics like signup forms, pricing buttons, and logged-in user activity. Use both together for a complete picture.
What data starts tracking immediately?
Signup form views and conversions, pricing button clicks and checkouts, user paths, and session data. Historical data is available from April 1st, 2025.
Can I export conversion data?
Yes. Access your data through the API or export directly from the dashboard.
How are views and conversions counted?
Each unique session counts once. If someone refreshes a page, it doesn't add another view.
Does Conversions work with my existing forms?
Yes. Any Memberstack signup form or pricing button is tracked automatically. No changes needed.
Is this GDPR compliant?
Yes. Session tracking respects user privacy settings and doesn't require additional consent beyond what Memberstack already handles.
What are AI Insights?
Conversions analyzes your data and gives role-specific recommendations. Marketing sees campaign performance. UX sees device issues. Product sees path optimization opportunities. Each view focuses on what matters to that role.
How does performance monitoring work?
We use Google PageSpeed API to track Core Web Vitals for your pages. See load times, performance scores, and specific optimization opportunities alongside conversion data.
Can I see which pages are slow?
Yes. Performance data shows up per page. Compare how fast pages convert versus slow ones. See if performance is hurting signups.
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