What is the Webflow Cloud?

TL;DR:

• Webflow Cloud is a serverless hosting platform that lets you deploy full-stack web applications (built with Next.js or Astro) directly alongside your Webflow site.
• It eliminates the need for separate hosting, enables programmatic SEO at scale, and brings developers, designers, and marketers together on one unified platform.
• Sites run on Cloudflare's global edge network with automatic scaling, 99.99% uptime, and built-in storage options.

All images sourced from Memberstack’s YouTube video on the Webflow Cloud by Julian Galluzzo.

What is the Webflow Cloud: Overview

If you have ever built a website in Webflow, you probably loved the visual design tools. The drag-and-drop interface, the polished animations, and the ability to create beautiful sites without writing code. But if you tried pushing the platform beyond basic marketing sites, you likely encountered limitations. Webflow Cloud changes all of that.

Launched in May 2025, Webflow Cloud represents a platform evolution. It is not just a faster hosting or a minor infrastructure update. It is a complete reimagining of what you can build in Webflow. Webflow Cloud enables developers to deploy web applications using frameworks like Next.js and Astro directly within their Webflow sites. This means your marketing site, your web application, your custom tools, and your dynamic content can all live under one domain, managed through one platform, without fragmented customer experiences or disconnected workflows.

Key Features of Webflow Cloud

Full-Stack Application Hosting

Webflow Cloud supports Next.js and Astro frameworks. Deploy server-side rendered applications and complete web experiences that integrate with your Webflow-designed pages. The platform connects to GitHub for automated deployments when you push code changes.

Global Edge Hosting and Unlimited Scaling

Webflow Cloud uses Cloudflare's network to deliver content from data centers worldwide. Visitors get faster load times regardless of location. Bandwidth caps are removed. Sites scale automatically from 1,000 to 1 million visitors without capacity planning. This helps during traffic spikes from product launches or viral content.

Dynamic Rendering with Cloudflare Workers

Cloudflare Workers serve dynamic content from the edge. Build features that change based on location, time, user authentication, or other variables without performance penalties. This allows you to personalize landing pages, location-specific content, A/B testing, and real-time data displays.

DevLink Integration

DevLink exports Webflow components into React code. Buttons, navigation menus, forms, and layouts created in Webflow become reusable React components. Designers work in the visual environment, developers import designs as code.

Cloud Storage Options

Webflow Cloud provides three types of serverless storage, all deployed automatically with your application, SQLite, Key-Value Store, and Object Storage. You can mix and match these storage types based on your specific data requirements. All three are scoped to your Webflow Cloud with no vendor lock-in required.

Framework Support and Future Roadmap

Currently, Webflow Cloud supports Next.js and Astro within JavaScript and React. However, the goal is to be able to work over a variety of platforms in time. This means broader support for additional frameworks and libraries is planned, allowing developers to use the tools that best fit their workflows without sacrificing performance or visual control.

Why It Matters: SEO, Speed, and Growth

SEO & Speed Performance

Google's ranking algorithm heavily weighs page speed and Core Web Vitals. Webflow Cloud's edge hosting architecture significantly improves these metrics by reducing server response times and delivering content from geographically distributed locations.

Faster load times translate directly to better search rankings. Lower bounce rates result from improved user experience. Higher engagement metrics signal quality to search engines. All of these factors compound to boost your organic search visibility.

Beyond speed, Webflow Cloud enables SEO at scale. You can generate thousands of landing pages dynamically from structured data without manual page creation. Think location-based pages for every city you serve, product detail pages for extensive catalogs, or long-tail keyword landing pages that would be impractical to build individually.

Growth and Scalability

Automatic scaling grows with your business. Launch marketing campaigns or run promotions without infrastructure concerns. Build more sophisticated experiences as you evolve: marketing sites, customer portals, internal tools, or headless ecommerce on the same platform.

Real-World Use Cases

Uses For Full-Stack Applications:

Build advanced functionality without leaving Webflow:

• Booking engines: Custom reservation systems with availability checking, authentication, and payment processing
• Pricing calculators: Interactive tools pulling real-time API data with personalized quotes
• Headless ecommerce: Custom shopping experiences integrated with existing platforms
• SaaS onboarding: Multi-step signup flows with personalized dashboards
• AI integrations: Chatbots, content generation tools, and personalized recommendations

Uses For Programmatic SEO:

Generate thousands of pages automatically from structured data. Connect your product catalog, location database, or keyword research to deploy server-rendered, indexable pages:

• Location pages: Automatic generation for every city, region, or service area
• Long-tail campaigns: Thousands of pages targeting specific keyword variations
• Dynamic PPC pages: Personalized landing pages adapting to ad parameters
• ABM pages: Customized content for target accounts

All pages live on your main domain, maintaining unified brand experience and domain authority.

Uses For Internal Tools:

Build custom internal systems that integrate with your site infrastructure:

• Employee directories: Searchable staff databases with profiles and hierarchies
• Content dashboards: Custom interfaces for moderation and approval workflows
• Analytics portals: Reporting tools with tailored visualizations
• Lead management: CRM-style interfaces for prospect tracking and sales coordination

Real Company Example: TurboHome

TurboHome, a real estate technology company, uses Webflow Cloud to deliver a personalized home-buying experience. They integrate over 200,000 MLS (Multiple Listing Service) listings through a Next.js application hosted seamlessly with their Webflow marketing site.

As Rob Baldwin, CTO of TurboHome, explains in the May 2025 press release on Webflow Cloud: "Our engineering and marketing teams now work from the same system, saving time, eliminating complexity, and ensuring brand consistency across every touchpoint."

This best illustrates the core value of Webflow Cloud: bringing together technical and non-technical teams on a unified platform that serves both application requirements and beautiful, on-brand marketing experiences.

Security and Compliance

Webflow Cloud provides enterprise-grade security:

• SOC 2 Type II Certification: Independent security verification
• GDPR-Ready Infrastructure: European privacy regulation compliance tools
• Audit Logs and APIs: Comprehensive tracking for compliance reporting
• 99.99% Uptime SLA: Reliable infrastructure
• SSL/TLS Encryption: Automatic HTTPS with modern encryption
• DDoS Protection: Built-in protection through Cloudflare

This security foundation means your sites can pass legal and IT security reviews without extensive additional configuration or third-party security tools. It positions Webflow Cloud as an advanced solution without top-tier pricing for most use cases.

How to Get Started and Migration Possibilities

Starting Fresh with Webflow Cloud

Setup takes approximately 30 minutes:

1. Install the Webflow CLI using npm
2. Create a new Webflow site by cloning a starter template
3. Initialize your app using the CLI to create a Next.js or Astro application
4. Connect to GitHub for version control and automated deployments
5. Create a Webflow Cloud project by linking your GitHub repository
6. Deploy by pushing your code

The Webflow CLI handles much of the complexity, generating project scaffolding and connecting your development environment to Webflow's infrastructure.

Migrating Existing Sites

If you have an existing Webflow site, migration is straightforward. Your current site continues functioning while you add new application features. Webflow even provides a Migration Playbook for developers, agencies, and teams moving larger projects, covering edge cases, performance optimization, and best practices.

Development Workflow

Once set up, the workflow becomes streamlined. Designers work in Webflow's visual editor creating components and layouts. Developers import those components and build in their code editor. Content teams manage pages through Webflow's CMS interface. Deployment happens automatically when code is pushed to GitHub. Everyone works within their area of expertise using familiar tools while the platform handles integration.

Webflow Cloud Cost

Official Release and Pricing

Webflow Cloud was officially released out of beta in July 2025 and is now available to all users. The platform implements a transparent usage-based pricing model. All paid Webflow site plans include Webflow Cloud access, with usage limits varying by plan tier. The pricing model is based on three metrics:

1. Bandwidth: Total data transferred between your application and visitors, pooled with overall site bandwidth.
2. Requests: Number of application requests handled monthly, including page loads, server-side executions, and API calls.
3. CPU Time: Total compute time used to process logic and run server-side code, measured in milliseconds.

Surge Pricing Protection

All paid site plans include complimentary surge protection to prevent unexpected overages from traffic spikes. If you exceed your monthly allocation once, you receive notifications but face no charges. If you exceed limits again in the following month, your plan automatically upgrades at the start of your next billing cycle based on the lower usage from those two months.

Plan Considerations

Starter and Basic site plans have limitations: you can only mount to webflow.io domains (not custom domains), and a Webflow badge remains on your site. Higher-tier plans (CMS, Business, Enterprise) remove these restrictions and offer higher usage limits. For most professional applications, you will want at least a CMS or Business site plan.

Webflow Cloud Support

Documentation and Learning Resources

Webflow provides extensive resources for learning and troubleshooting Webflow Cloud:

1. Developer Documentation: Technical guides covering setup, configuration, and best practices
2. Webflow University: Video tutorials and courses
3. Getting Started Guides: Step-by-step walkthroughs
4. Migration Playbooks: Documentation for moving existing sites

Customer Support and Community

Webflow also offers customer support via email with a 48-hour response time target. Enterprise customers receive enhanced support with faster response times and dedicated account management.

The Webflow community also provides valuable assistance through an active Community Forum where users help other users solve problems, a searchable Help Center knowledge base, and a network of over 1,500 Certified Webflow Partners offering professional services and technical expertise.

Conclusion

Webflow Cloud bridges the gap between visual design tools and full-stack development capabilities, creating a place where designers, developers, and marketers collaborate effectively without fragmented tools or disconnected workflows.

Whether you are a freelancer landing bigger projects, an agency migrating client sites, a startup needing modern infrastructure without a DevOps team, or an enterprise requiring scalable secure hosting with visual editing capabilities, Webflow Cloud offers a compelling solution.

To learn more about Webflow Cloud, visit webflow.com/cloud.

Frequently Asked Questions

What is the difference between Webflow hosting and Webflow Cloud?

Traditional Webflow hosting serves static sites and CMS-driven content with excellent performance for marketing websites and blogs. Webflow Cloud extends these capabilities by enabling full-stack applications with server-side logic, real-time data processing, complex integrations, and dynamic content generation that goes beyond static hosting limitations.

Which frameworks does Webflow Cloud support?

Currently, Webflow Cloud supports the JavaScript and React ecosystem, specifically Next.js and Astro frameworks. The platform's roadmap includes expanding with broader support for additional frameworks and libraries planned for future releases.

Can I use Webflow Cloud with my existing Webflow site?

Yes. You can add Webflow Cloud capabilities to existing Webflow sites. Your current pages continue functioning normally while you add features.

Do I need coding knowledge to use Webflow Cloud?

Non-technical team members do not need coding knowledge to work on the visual site components, though there are instances in which some prior knowledge may help.

How does DevLink work?

DevLink exports Webflow components as React code that you can import into your Webflow Cloud applications. This ensures visual elements maintain consistency and creates a unified design.

What happens if I exceed my usage limits?

All paid plans include surge protection. Your first overage in a billing month generates notifications but no charges, giving you time to assess usage. If you exceed limits in a second consecutive month, your plan automatically upgrades at the start of your next billing cycle based on your lower usage from those two months.

Is Webflow Cloud suitable for enterprise applications?

Yes. Webflow Cloud includes SOC 2 Type II certification, GDPR-ready infrastructure, audit logs, 99.99% uptime SLA, and other security features. These capabilities make it suitable for businesses with compliance requirements and high reliability needs.

How do I get access to Webflow Cloud?

Webflow Cloud is currently available on all paid Webflow site plans.