Keep and grow members
Getting members is half of it. These lessons cover onboarding, emailing the right people, and what to do when someone tries to cancel.
By the end you’ll have
- An onboarding flow for new members
- Segments and targeted emails
- A cancel flow that saves members
3:333:33
Welcome new members with a tour
Walk new members around your site the first time they log in.
- Onboarding
- MemberScripts
3:143:14
An onboarding checklist
A checklist with a progress bar that ticks off as members finish setup.
- Onboarding
- Member JSON
3:333:33
Group members with Segments
Build saved groups from plan, activity and custom fields that stay up to date.
- Segments
8:008:00
Email the right members
Filter your members, design a template and send a campaign from the dashboard.
- Segments
8:418:41
Save members who try to cancel
Catch the cancel click and offer a coupon before the member goes.
- Retention
- MemberScripts
7:477:47
Let members pause instead
A pause button so members can stop billing for a while instead of cancelling.
- Retention
- MemberScripts
3:213:21
Win back cancelled members
Show cancelled members a banner that brings them back to a plan.
- Retention
- MemberScripts
4:154:15
A/B test your pages
Split-test headlines, pricing and buttons to see what converts.
- Testing
- Conversion
Next journey · 7 lessons
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