Show Free Users What They're Missing. Convert More to Paid.
Let free members preview locked content so they know exactly what they'll get when they upgrade. One attribute. Zero code. More revenue.
Without Conditional Visibility
React Masterclass
Getting Started with React
Component Basics
Props & State
Event Handling
Conditional Rendering
Lists & Keys
Forms & Inputs
With Conditional Visibility
React Masterclass
Getting Started with React
Component Basics
Props & State
Event Handling
Conditional Rendering
Lists & Keys
Forms & Inputs
Real-world comparison: course dashboard without vs. with conditional visibility
Show Value First, Then Convert
Drive Conversions
Free users who see what premium content looks like are far more likely to upgrade than users who don't know it exists.
- Show previews of locked content
- Auto-display upgrade prompts in context
- Track which teasers drive the most upgrades
Tiered Progression
Create a natural journey from free to premium. Each tier unlocks more value, encouraging members to level up.
- Unlimited membership tiers
- Granular content-level permissions
- Progressive unlock experiences
Reduce Churn
Members who constantly see the value they're paying for stick around longer. Visibility reinforces the decision to subscribe.
- Reinforce premium value on every page
- Show exclusive badges and indicators
- Create FOMO-free retention loops
Without vs. With Content Teasers
What Free Users See
Only free content — no idea premium exists
Free content + previews of premium with upgrade prompts
Premium Awareness
Zero visibility into paid offerings
Every page reinforces the value of upgrading
Free-to-Paid Conversion
1–3% from pricing page visits alone
15–25% when users see what they're missing
Upgrade Motivation
Abstract — 'maybe I should upgrade someday'
Concrete — 'I want THIS specific lesson right now'
Setup Time
N/A — there's nothing to set up
5 minutes — one attribute per element
What This Means
Without content teasers, free users have no reason to upgrade — they don't even know premium content exists. With Memberstack's conditional visibility, every page becomes a conversion opportunity. Free users see exactly what they're missing, with contextual upgrade prompts that appear right where the value is. The result? Dramatically higher free-to-paid conversion rates with zero additional marketing effort.
Three Steps to More Conversions
Add One Attribute
Tag any HTML element with a single data attribute to mark it as premium content.
<!-- Mark content as premium -->
<div data-ms-content="premium">
<h2>Advanced React Patterns</h2>
<p>Learn compound components,
render props, and more...</p>
</div>Free Users See a Teaser
Non-members and free users see a preview with an upgrade prompt instead of the full content.
"Upgrade to unlock this lesson" overlay appears with a link to your pricing page
Paid Members See Everything
Members on qualifying plans see the full content automatically — no extra logic needed.
Full content renders normally — members never see any restriction UI
Advanced Customization
Need more control? Use data-ms-content="!free" to show content to everyone except free members, or target specific plan IDs for granular tier control. Combine with data-ms-hidden to create custom upgrade overlays that match your brand perfectly.
Loved by builders everywhere
From Webflow designers to AI-native founders — see why thousands choose Memberstack to power their memberships.
Great service - I am very impressed by how easy it is to integrate their service into an existing site.
Steve Coleman (scole)
co-founder
This is a huge leap forward to the no-code movement. Eager to see it grow. Duncan is on to something really huge... I said it first.
Tayler Freund
UI UX Designer @ Pixel
Memberstack made Webflow twice as valuable for me. The docs for using Memberstack are extremely well done. Setting up Memberstack is so smooth.
Thomas Boosinger
CEO at MyAIScholar
Awesome service by the Memberstack team. I recently implemented my first site with paid memberships and gated content - Super easy.
Tim Daff
Website Designer
I love Memberstack and use it regularly. It's an amazing product, thank you so much :)
Tony Maguire
getstreak.com
Great site , Easy to navigate , Good customer service - The site is easy to navigate and customer service is knowledgable and quick to respond.
Tracy Schneider
Owner, MySpaList
For me I have used Memberstack for more than 4 client projects and the reason is because of the community behind it.
Tsaaid
Freelance software engineer
Wow, shoutout @MemberstackApp for some truly accommodating, generous, awesome customer service.
Dan Pierson
I'm amazed at what you folks have created. Awesome product, great customer experience...and with a small team. Keep up the great work!
Keith
Thanks for your help and your amazing product! You have a good impact on the no-code industry :)
Gabriel Amzallag
Memberstack has allowed us to think outside the box with our website and with our business.
Sam Naus
Designer & Visual Artist.
Good software to manage user accounts. From their Integrations, to their support team, an pricing.
Saurabh Singh
Talent Acquisition
Great service - I am very impressed by how easy it is to integrate their service into an existing site.
Steve Coleman (scole)
co-founder
This is a huge leap forward to the no-code movement. Eager to see it grow. Duncan is on to something really huge... I said it first.
Tayler Freund
UI UX Designer @ Pixel
Memberstack made Webflow twice as valuable for me. The docs for using Memberstack are extremely well done. Setting up Memberstack is so smooth.
Thomas Boosinger
CEO at MyAIScholar
Awesome service by the Memberstack team. I recently implemented my first site with paid memberships and gated content - Super easy.
Tim Daff
Website Designer
I love Memberstack and use it regularly. It's an amazing product, thank you so much :)
Tony Maguire
getstreak.com
Great site , Easy to navigate , Good customer service - The site is easy to navigate and customer service is knowledgable and quick to respond.
Tracy Schneider
Owner, MySpaList
For me I have used Memberstack for more than 4 client projects and the reason is because of the community behind it.
Tsaaid
Freelance software engineer
Wow, shoutout @MemberstackApp for some truly accommodating, generous, awesome customer service.
Dan Pierson
I'm amazed at what you folks have created. Awesome product, great customer experience...and with a small team. Keep up the great work!
Keith
Thanks for your help and your amazing product! You have a good impact on the no-code industry :)
Gabriel Amzallag
Memberstack has allowed us to think outside the box with our website and with our business.
Sam Naus
Designer & Visual Artist.
Good software to manage user accounts. From their Integrations, to their support team, an pricing.
Saurabh Singh
Talent Acquisition
Great service - I am very impressed by how easy it is to integrate their service into an existing site.
Steve Coleman (scole)
co-founder
This is a huge leap forward to the no-code movement. Eager to see it grow. Duncan is on to something really huge... I said it first.
Tayler Freund
UI UX Designer @ Pixel
Memberstack made Webflow twice as valuable for me. The docs for using Memberstack are extremely well done. Setting up Memberstack is so smooth.
Thomas Boosinger
CEO at MyAIScholar
Awesome service by the Memberstack team. I recently implemented my first site with paid memberships and gated content - Super easy.
Tim Daff
Website Designer
I love Memberstack and use it regularly. It's an amazing product, thank you so much :)
Tony Maguire
getstreak.com
Great site , Easy to navigate , Good customer service - The site is easy to navigate and customer service is knowledgable and quick to respond.
Tracy Schneider
Owner, MySpaList
For me I have used Memberstack for more than 4 client projects and the reason is because of the community behind it.
Tsaaid
Freelance software engineer
Wow, shoutout @MemberstackApp for some truly accommodating, generous, awesome customer service.
Dan Pierson
I'm amazed at what you folks have created. Awesome product, great customer experience...and with a small team. Keep up the great work!
Keith
Thanks for your help and your amazing product! You have a good impact on the no-code industry :)
Gabriel Amzallag
Memberstack has allowed us to think outside the box with our website and with our business.
Sam Naus
Designer & Visual Artist.
Good software to manage user accounts. From their Integrations, to their support team, an pricing.
Saurabh Singh
Talent Acquisition
"But What About..."
No — the key is showing value, not hiding it. Content teasers let free users see titles, previews, and descriptions of premium content so they understand exactly what they're missing. This creates aspiration, not frustration. Research shows that users who can see what's behind the paywall are significantly more likely to upgrade than users who don't know premium content exists.
A good starting point is the 80/20 rule: give away 80% of your content for free and lock the top 20% behind a paid plan. Your free content builds trust and demonstrates expertise, while premium content delivers advanced, actionable value. You can always adjust the ratio based on your conversion data — Memberstack makes it easy to change which content is free vs. premium with a single attribute change.
Got questions? We've got answers
Everything you need to know about Memberstack. Can't find what you're looking for? Reach out to our team.
Still have questions?
Stop Hiding Your Premium Value
Join 50,000+ teams using Memberstack to turn free users into paying members. Enable content teasers in 5 minutes — one attribute, zero code, more revenue from the same traffic.