Free plan or paid-only? Count the members.

For self-serve freemium software, ChartMogul's 2026 survey of 200 products puts good (the median) at 3–5% and great (the 75th percentile) at 8–12%, counted as free signups who pay within six months. Lenny Rachitsky and Kyle Poyar's 2023 data from 1,000+ products, mostly B2B SaaS, also puts good at 3–5% but great at 6–8%. First Page Sage's 2026 report of 80+ SaaS companies gives 3.4% for traditional freemium. All three describe software, not membership businesses, so the better test of good is whether you're above your own break-even rate.

Paying members level off where the new ones each month replace the ones who cancel: your goal times your monthly churn. Divide that by the share of free members who upgrade to get the free signups you need each month. For 500 paying members at 5% monthly churn, you need 25 new paying members a month; at a 3.4% upgrade rate, that's about 736 new free members a month.

Yes. Memberstack counts all live members, free and paying, toward a plan's member limit, and doesn't count test mode members. Basic includes up to 1,000 members, Professional up to 5,000, and Business and Established 10,000+. When you reach the limit on Basic or Professional, your account moves up to the next plan automatically.

The benchmarks don't say. ChartMogul and Lenny's Newsletter both count free members who pay within six months of signing up, so their rates are a six-month figure, and the planner spreads upgrades evenly over six months by default. Change the window if your own data says your free members upgrade faster or slower.

Because that's the decision: the same traffic, either asked to pay or offered a free plan first. A free plan usually gets far more signups and far fewer of them paying, so the question is which one ends up with more paying members. If some visitors would skip the free plan and pay straight away, add them, and the bar for the free plan drops.

It's a guess. There is no published benchmark for the share of visitors who pay for a membership with no free plan or trial, so the planner starts at 1% and labels it as a guess. Use your own number if you have one: it decides the break-even more than anything else.

It assumes one monthly price, steady traffic and the same churn for members who upgraded and members who paid straight away. It doesn't model free trials, annual plans or discounts. It counts revenue, not profit, so it leaves out what free members cost to host and support, and any value they bring as an audience or through referrals.

No. The planner runs entirely in your browser and nothing you type is sent anywhere. The copy link button puts your numbers in the page URL so you can share them, and that only happens if you click it.